1. Do you exhibit high cognitive motivation?

2. Objectives Examine cognitive motivation in the context of entrepreneurial mindset Explore the impact of cognitive motivation on success as an entrepreneur Assess your personal cognitive motivation

3. Entrepreneurial motivation For entrepreneurial strategic decision-making, three factors are emphasized Entrepreneurial Motivation Self-efficacy Cognitive motivation Tolerance for ambiguity

4. Defining cognitive motivation “process of thought” Do you enjoy problem solving through research and analysis?

5. Need for cognition HighLow Tend to seek, acquire, think, and reflect on relevant information Tend to rely on experience, assumptions, and luck

9. High need for cognition > better entrepreneurial decisions Engage and enjoy effortful cognitive activities Recall more relevant information about challenges and opportunities More accurately analyze arguments and generate more alternative solutions Demonstrate better logical reasoning abilities.

10. Summary Individuals with a high need for cognition learn more effectively and make better decisions 1.Form their first impressions 2.Develop and insert the missing pieces 3.Leverage their experiences, intuition, and assumptions 4.Complete their analysis and decision