1. Andrew Carnegie Lynn and Yeri

2. WHO Andrew Carnegie Family from Scotland: immigrated to U.S.

3. WHEN & WHERE 1899 Pittsburgh: the place where Carnegie established the Carnegie Steel Company

4. WHAT Invested in the steel early on by buying stock Used the strategy of vertical integration (merging with companies that would supply him the raw materials for his steel factories) and became successful 1899: merged all his companies into Carnegie Steel Company 1901: sold his company to J.P.Morgan for $500 million.

5. WHAT GOSPEL OF WEALTH: Carnegie’s philosophy stating that the rich were morally obligated to manage their wealth to benefit fellow citizens →Donate more. Carnegie donated $350 million to charity

6. HOW Organized his company into a corporate and promoted the capitalist economy by buying/selling stocks in the steel market

7. WHY Believed in Free market (a.k.a. Free enterprise or a capitalist economy)

8. Why Significant? One of the most significant figures in the steel industry Good example of corporate strategies: vertical integration. These strategies are often used in modern day businesses as well. Promoted the donation culture in U.S.