2. Kristen Abreu – Director of Private Brands Annette McMillan – Private Brand Manager Kristen Abreu – Director of Private Brands Annette McMillan – Private Brand Manager

3. Private Brands Percent of Self Service Sales 11.0511.05 14.2814.28 16.9616.96 Source: A.C. Nielsen 12 Weeks Ending 4/21/07 Percent Sales from Private Brands

4. Private Brands Goal: 20% of Sales by 2008 18.4% of Sales and 23.5% of Profit Private Label Sales Share and Growth % Performance vs. Goal Excludes: Rx, Photofinishing, Cigarettes, Liquor, Gift Cards, Hallmark, Charity, Pckt Bks, Produce, Newspapers, Photo Acc, Magazines and Power Lawn 16.0% 17.0% 18.0% 19.0% 20.0% 21.0% 22.0% Sales Share Goal Fiscal 2005 Fiscal 2006 Fiscal 2007 SepOctNovDecJanFebMarAprMayJunJulAug

6. Check the Marketing Guide for News  “Did You Know” Page – Features Brands That You May Not Realize Are Private Brands  Great Opportunities for New and Different Items to Promote and Display

7. Check the Marketing Guide for News  Walgreens Brands Page – Features Changes and Updates to Walgreens Items  This Page Will Also Feature NEW Walgreens Items

8. Check the Marketing Guide for News  NEW – Xcel Brand Cleaning Supplies Coming in August  Many WOW Cleaning Supplies Are Now Private Brand!

9. Check the Marketing Guide for News  NEW – Xcel Brand Cleaning Supplies Coming in August  Many WOW Cleaning Supplies Are Now Private Brand!

10. Set a Variety of Private Brand Displays  Set Displays of Top Private Brand Items List of items on StoreNet  Sell  Top 100 Private Label Items Lists of items on StoreNet  Sell  Top 50 Private Brand Items Store vs Peer Current List of Private Brand names on StoreNet  Sell  Walgreen’s Exclusive and Other Current Brands Lists of items available in Marketing Guide  Bullseye at a multiple price Check Marketing Guide for Top Selling Items by Peer Group  Make it Fun to Shop Set Displays of New Items, Different Items  Stack ‘em Up Paper Goods, Nuts, First Aid, Baby Sundries, One Time Use Cameras, Batteries Impulse items, items that everyone needs  Set Displays of Top Private Brand Items List of items on StoreNet  Sell  Top 100 Private Label Items Lists of items on StoreNet  Sell  Top 50 Private Brand Items Store vs Peer Current List of Private Brand names on StoreNet  Sell  Walgreen’s Exclusive and Other Current Brands Lists of items available in Marketing Guide  Bullseye at a multiple price Check Marketing Guide for Top Selling Items by Peer Group  Make it Fun to Shop Set Displays of New Items, Different Items  Stack ‘em Up Paper Goods, Nuts, First Aid, Baby Sundries, One Time Use Cameras, Batteries Impulse items, items that everyone needs

11. Set a Variety of Private Brand Displays List of Items on StoreNet  Sell  Top 100 Private Label Items

12. Set a Variety of Private Brand Displays List of Private Brand Names on StoreNet  Sell  Walgreen’s Exclusive and Other Current Brands $ ShopCupid's ArrowMen’s ZoneSpring Faire WDeerfield FarmsPatriotStud 24:7Deerfield Trading Co.PenwayStudio35 All Hallow’s EveEaster FairePlush PalsSummer Faire Aries European Beauty Collection Pure AmericanTheragran Big RollFinest/Finest NaturalsReal SoftUltraTuf BioInfusionGold SealSalon CollectionsWalgreen Apothecary Blenders GoldHome ElementsSkin EssentialsWalgreens Casual GearIceland PureSpeed WheelsWexford Confectionery Lane instyleSplash MasterXcel Corner OfficeIsadoraPure AllurePet Shoppe

13. Set a Variety of Private Brand Displays Check StoreNet  Order  ItemSearch to Find Out If An Item Is Private Brand Coming in October SELECT PRIVATE BRAND SELECT PRIVATE BRAND All Private Brand Item Walgreens Brand Only v

14. Set a Variety of Private Brand Displays Coming in October Check StoreNet  Order  ItemSearch to Find Out If An Item Is Private Brand Private Brand Item No No Yes Yes Yes Yes No No No Yes

15. One Time Use Cameras   Stores That Set this ½ Pepp Generated $61 in Sales/10k $35 in Profit/10k   This Is $12 P/10k Higher Than Stores That Did Not Set this Display One Time Use Cameras   Stores That Set this ½ Pepp Generated $61 in Sales/10k $35 in Profit/10k   This Is $12 P/10k Higher Than Stores That Did Not Set this Display Set a Variety of Private Brand Displays

16. Smoke Busters   Stores That Set this Pepp Generated $277 in Sales/10k and $76 in Profit/10k   This Is $14 P/10k Higher Than Stores That Did Not Set this Display Smoke Busters   Stores That Set this Pepp Generated $277 in Sales/10k and $76 in Profit/10k   This Is $14 P/10k Higher Than Stores That Did Not Set this Display Set a Variety of Private Brand Displays

18. Click Here for Weekly Detail Use the Private Brand KPI Tool KPIs Show the % of Sales from Private Brand by District and by Store Variance from Last Year Will Be Added Next Year Private Brand % of SS Sales

19. Display by Chain, Division, Region, District or Store Use the Private Brand KPI Tool Chain Chain Division Region District Store v

20. Rank Report: How Your Store Compares to Others Use the Private Brand KPI Tool Report: Rank v

21. Click Here for Top Items Use the Private Brand KPI Tool WkEnd May 19, 2007

22. Use the Private Brand KPI Reporting Tool 3 Reports: Ranked by Store Opportunity; Ranked by Peer Profit/10k; Ranked by Store Profit/10k StoreNet  Sell  Top 50 PB Items Store vs Peer Group

23. Use the Private Brand KPI Reporting Tool Ranked by Store Opportunity 565556 WALG 8/P ULT DLX KIT 8PA-450WGNX 11 107 0 0 107 95 2 2 0 0

24. Use the Private Brand KPI Reporting Tool Ranked by Peer Profit Per 10K Peer Avg.

25. Use the Private Brand KPI Reporting Tool Ranked by Store Profit Per 10K Store

26. Order on Group Helps You Stay in Stock Watch for More Special Costs on Group Helps You Stay in Stock Watch for More Special Costs on Group

27. Check the UPC  Look for 049022 and 311917  Items with UPCs Switch These Numbers Are Private Brand  There Are Private Brand Items That Do Not Have These UPCs, But If the Item Does Have These UPCs, It IS Private Brand  Look for 049022 and 311917  Items with UPCs Switch These Numbers Are Private Brand  There Are Private Brand Items That Do Not Have These UPCs, But If the Item Does Have These UPCs, It IS Private Brand

28. Check the UPC Look for UPCs That Start with 049022 or 311917

29.  Great Opportunity to Create Trial  Low Retails – Easy Impulse Sale  Speed and Ease Displays  In and Out Promotions Set the Try Me Displays This is a Senior VP Must-Have Display!

30. Set the Try Me Displays  OTC Try Me Endstand Coming in October  Includes Great Basic Drug Store Items Like Wal-dryl, Wal-phed, Wal-borne and more

31. Use Private Brand Signs  Shout Savings, Value and Quality to Your Customers  Use These Signs for Walgreens Brand items  Distribution to All Stores in August/September  Order #07ST0665

32. Use Private Brand Signs  Sandwich Signs for Dump Tables and Side Panels  Distribution to All Stores in August/September  Order #07ST0301 (English) or #07ST0302 (Spanish)

33. Use Private Brand Signs  New Compare and Save Signs for Side Panels  Coming Soon to Signs Plus

34. Give Your Beauty Advisor a Raise – Leverage PMs   Many Private Brand Items in the Red Zone Pay PMs   Complete List is on StoreNet  Sell  Cosmetic Web Site  Communication  Official PM List   Many Private Brand Items in the Red Zone Pay PMs   Complete List is on StoreNet  Sell  Cosmetic Web Site  Communication  Official PM List

35. Give Your Beauty Advisor a Raise – Many Private Brand Items in the Red Zone Pay PMs All Private Brand Manicure   Walgreens, Perfection, Studio35 All Private Brand Skin Care   Walgreens, Skin Essentials All Private Brand Suncare   Walgreens, Paradise Gold, Sun Fusion Many Private Brand Items in the Red Zone Pay PMs All Private Brand Manicure   Walgreens, Perfection, Studio35 All Private Brand Skin Care   Walgreens, Skin Essentials All Private Brand Suncare   Walgreens, Paradise Gold, Sun Fusion Leverage PMs Watch out – this and previous line up on “many”

36. Give Your Beauty Advisor a Raise – Vaseline Lotion: $0.00 PM Leverage PMs Walgreen Lotion: 10% PM

37. Give Your Beauty Advisor a Raise – Aveeno Bath: $0.00 PM Leverage PMs Walgreen Oatmeal Bath: 10% PM

38. Skin Essentials: up to $10.00 PM Give Your Beauty Advisor a Raise – Leverage PMs Bioinfusion: $2.00 PM Apothecary Skin Care: $1.00 PM

39. Communicate with Customers  Suggest Private Brand Items to Customers  Walk Customers to Shelf and Hand Them a Private Brand Item  Suggest Items That You Have Tried

40. Communicate with Customers  20% Discount to National Brand and Your 15% Employee Discount = 35% Savings for You Over National Brand  Encourage Your Entire Staff to Use and to Suggest Walgreen Brand Products

41. Check the Marketing Guide for News Set a Variety of Private Brand Displays Use the Private Brand KPI Tool Use the Private Brand KPI Reporting Tool Order on Group Check the Marketing Guide for News Set a Variety of Private Brand Displays Use the Private Brand KPI Tool Use the Private Brand KPI Reporting Tool Order on Group

42. Check the UPC: 049022 or 311917 Set the Try Me Displays Use Private Brand Signs Give Your Beauty Advisor a Raise – Leverage PMs Communicate with Customers Check the UPC: 049022 or 311917 Set the Try Me Displays Use Private Brand Signs Give Your Beauty Advisor a Raise – Leverage PMs Communicate with Customers

43. Private Brands Goal: 20% of Sales by 2008 Private Label Sales Share and Growth % Performance vs. Goal Excludes: Rx, Photofinishing, Cigarettes, Liquor, Gift Cards, Hallmark, Charity, Pckt Bks, Produce, Newspapers, Photo Acc, Magazines and Power Lawn 16.0% 17.0% 18.0% 19.0% 20.0% 21.0% 22.0% Sales Share Goal Fiscal 2005 Fiscal 2006 Fiscal 2007 SepOctNovDecJanFebMarAprMayJunJulAug

44. Kristen Abreu – Director of Private Brands Annette McMillan – Private Brand Manager Kristen Abreu – Director of Private Brands Annette McMillan – Private Brand Manager