1. Entrepreneurship Mr. Bernstein Community and Site Selection, pp 178- 186 April 23, 2013

2. Entrepreneurship Mr. Bernstein Community Selection Consider Your Target Market! Favorable (and Appropriate) Economic Base Financial Incentives Demographics Labor Supply Competing Businesses Accessibility 2

3. Entrepreneurship Mr. Bernstein Criteria for Site Selection Determine your Trade Area Where are potential competitors? Do you want to encourage comparison shopping? Character of the surrounding area Accessibility and traffic Building evaluation – Image, Condition, Size Lease, buy or build? 3

4. Entrepreneurship Mr. Bernstein Criteria for Site Selection Determine your Trade Area Where are potential competitors? Do you want to encourage comparison shopping? Character of the surrounding area Accessibility and traffic Building evaluation – Image, Condition, Size Lease, buy or build? 4