1. TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK Case study: a women entrepreneur with a lot of questions and few answers Rita Bonucchi Bonucchi & Associati srl 3-4

2. The story Everything has happened so quickly: his husband disappearing, the bank account doing the same, the need of money becoming higher and stronger, the decision to start and run a business. And now? She felt lost and helpless, she started thinking that it was too hard to start She was very good in cooking and decided to offer a small service of food catering. She had spent the first weeks of work analyzing her situation and dreaming about the company, talking sometimes to friends about it.. In order to make the main decisions, she needed more information about the market. Suddenly she realized she was not sure it was “market”, was it maybe “markets”? She called a former colleague,and spent a quarter of hour at telephone. The colleague understood immediately the situation and was willing to cooperate. She only asked to send her the list of questions she wanted to be answered, the list of necessary information, so that she could suggest a research plan and check what information was already available in their files. The only request: “Please, try to be analytical and complete, because I cannot take care of it personally and get back to you, as I am working abroad for the next 4 weeks. I am going to send your list of requirements to our Research Dept. as it is.” The would be entrepreneur stopped a bit, thinking, then started to write…..

3. Case study: a women entrepreneur with a lot of questions and few answers 33-4 …………………………………………….

4. Case study: a women entrepreneur with a lot of questions and few answers 43-4 …………………………………………….

5. TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK Case study: a women entrepreneur with a lot of questions and few answers Rita Bonucchi Bonucchi & Associati srl 3-4