1. The Principles of Wikinomics The new mass collaboration is changing how companies and societies harness knowledge and capability to innovate and create value. A new type of business is emerging-one that opens its doors to the worlds, co- innovates with everyone(especially customers), share resources that were previously closely guarded, harness the power of mass collaboration and behaves not as a multinational but as something but as something: a truly global firm. The new art and science of wikinomics is based on four powerful new ideas: openness, peering, sharing, and acting globally.

2. Being Open Companies were closed in their attitudes towards networking, sharing and encouraging self- organization, they wanted to keep secret their most coveted resources. When it came to managing human resources, were wanted to hire the best people, and to motivate, develop, and retain them. Today, companies who make their boundaries open to external ideas and human capital, outperform companies that rely solely on their internal resources and capabilities. Microsoft was a key component of the open systems change in businesses, because customers were fed up with being locked into each vendors architecture, where applications were islands and not portable to other vendor’s software. Apache for Web servers, Linux for operating systems, MySQL for databases, Firefox for browsers, and thw World Wide Web itself. Sarbanes-Oxley Act was also a key factor in the idea of open information sharing. Progressive Auto Insurance www.progressive.comwww.progressive.com MIT ocw.mit.edu

3. Peering In 1991, before the World Wide Web had been invented, a young programmer from Helsinki named Linus Torvalds created a simple version of the Unix operating system and called it Linux. He shared it with other programmers via an online bulletin board. 5 of the first 10 programmers responded and made substantive changes. Torvalds eventually licensed the program under a GPL license so that anyone can use it for free, provided that they made their changes to the program available to others. Because it was reliable and free, Linux became a useful operating system for computers hosting Web servers, and ultimately databases. Today, many consider Linux an enterprise software keystone.

4. Sharing Sharing is a controversial issue and the subject of many debates. P2P software. www.mredkj.com/other/sharing.htmlwww.mredkj.com/other/sharing.html Skype www.skype.comwww.skype.com “The idea of charging for telephone calls belongs to the last century” -Niklas Zennstrom, CEO Skype

5. Acting Globally The new globalization is both causing and caused by changes in collaboration and the way firms orchestrate capability to innovate and produce things. Staying globally competitive means monitoring business developments internationally and tapping a much larger global talent pool. Winning companies will need to know the world, including its markets, peoples, and technologies. Companies not only need to think globally, but act globally. Acting globally is a challenge, especially to companies buried into legacy systems and processes.

6. Chapter One Conclusion These four principles increasingly define how twenty-first century corporations compete. This is very different from the hierarchical, closed, secretive, and insular multinational that dominated the previous century. Web 2.0 is not only changing businesses, but society as we know it.