2. What is UpstateShows? Booking Agency Collection of Venues Shows … Culture

3. So…What’s the Problem? This And this And that

4. This is how were going to solve this problem…

5. First Artifact: http://www.youtube.com/watch?v=BLsb843XZz0 A commercial highlighting the EDM acts coming to our venues in the coming weeks.

6. Goals: Public knowledge of upcoming (and past) shows -> Boost Ticket Sales -> Hype, hype, hype -> Larger audience -> Happy DJs/ Happy customers -> HAPPY UPSTATESHOWS !!!

7. Second Artifact(s): A collection of venue-focused posters.

8. Goals: KNOWLEDGE

12. Third Artifact: Weekly Podcast highlighting the work from that current weeks show lineup.

13. Goals: Knowledge Hype Following

14. End