Kenneth Karlberg "Does Europe still have the wireless lead"

Kenneth Karlberg "Does Europe still have the wireless lead" Kenneth Karlberg President, Telia Mobile Senior Executive Vice President, Telia AB

Kenneth Karlberg "Does Europe still have the wireless lead" Is Europe still in the wireless lead?

Kenneth Karlberg "Does Europe still have the wireless lead" The Swedish example Openness Simplicity Trust

Kenneth Karlberg "Does Europe still have the wireless lead" Telia Mobile Number of customers, owner-share and growth July-Sept Norway Sweden Denmark Omnitel (27,5%) ** Lithuania Latvijas Mobilais Telefons (24,5%) ** Latvia Estonia Eesti Mobiiltelefon (24,5%) ** Finland Russia MegaFon (17,8%) ** Subscribers, Nordic region Subscribers, Nordic region Subscribers, Baltic/Russia Subscribers, Baltic/Russia ** Total number of subscribers Total Nordic 3, Baltics and Russia, (proportionate number of customers)

Kenneth Karlberg "Does Europe still have the wireless lead" Unmatched Nordic and Baltic fixed footprint 1) Residential 2) Equivalent standard lines 3) Excluding Internet broadband in ComHem Sweden Telia:100% Fixed network access lines 2) :6,510,000 Internet broadband 3) :267,000 Internet (dial-up):722,000 Denmark Telia:100% Fixed network access lines 2) : 256,000 Internet broadband: 70,000 Internet (dial-up):94,000 CATV:186,000 Finland Sonera:100% Fixed network access lines 2) : 736,000 Internet broadband 1): 28,000 Internet (dial-up):253,000 CATV:150,000 Estonia Eesti Telefon Sonera: 24.5%, Telia: 24.5% Fixed network access lines 2) : 472,000 Latvia Lattelekom Sonera:49% Fixed network access lines 2) : 701,000 Lithuania Lietuvos Telekomas Sonera: 30%, Telia: 30% Fixed network access lines 2) : 1,075,000

Kenneth Karlberg "Does Europe still have the wireless lead" #2 #1 #4 #1 Unmatched Nordic and Baltic mobile footprint Finland (penetration 77%) Sonera:100% Subs. June 30, 2002:2,484,000 Market share:61% Norway (penetration 75%) NetCom Telia: 100% Subscibers June 30, 2002: 996,000 Market share:32% Denmark (penetration 68%) Telia:100% Subscibers June 30, 2002: 413,000 Market share:8% Sweden (penetration 80%) Telia:100% Subscibers June 30, 2002: 3,484,000 Market share:49% Latvia (penetration 26%) LMT Sonera: 35.8% 1), Telia: 24.5% Subs. June 30, 2002:413,000 Market share:58% Estonia (penetration 52%) EMT Sonera: 24.5%, Telia 24.5% Subs. June 30, 2002:406,000 Market share:54% Lithuania (penetration 27%) Omnitel Sonera: 27.5%,Telia: 27.5% Subs. June 30, 2002:679,000 Market share:58% 1) Direct ownership 24.5% and indirect through Lattelekom 11.3% Note: Penetration rate as of December 31, 2001 and market shares based on subscribers as of December 31, 2001.

Kenneth Karlberg "Does Europe still have the wireless lead" Openness

Kenneth Karlberg "Does Europe still have the wireless lead" Simplicity

Kenneth Karlberg "Does Europe still have the wireless lead" Trust

Kenneth Karlberg "Does Europe still have the wireless lead" Europe in the lead up to now More than one technology Free market competition Let services rule

Kenneth Karlberg "Does Europe still have the wireless lead" No driver on a regulated market

Kenneth Karlberg "Does Europe still have the wireless lead" Fears for the future Regulations – too local Closed interfaces Technology focus

Kenneth Karlberg "Does Europe still have the wireless lead" Not so customer-friendly trends Locked-in customer One-network services Roaming just in your own network

Kenneth Karlberg "Does Europe still have the wireless lead" Content Distributor Network operator Network operator Full-fledged mobile operator Full-fledged mobile operator Customer Service Provision Service Provision Content Service Provision Service Provision Service Provision Service Provision Content A new business logic Customer

Kenneth Karlberg "Does Europe still have the wireless lead" Keys for the future Openness Simplicity Trust

Kenneth Karlberg "Does Europe still have the wireless lead"