The Coffee Patch Express, Inc. by: Jesse Guerra, Anthony Hernandez, & Gloria Gutierrez.

Slides:

Advertisements

Similar presentations

Tasks SEM SEM The Marketing Mix Goal – To make decisions that center the four Ps on the customers in the target market in order.

Advertisements

Joanne Wilson, BA Hons, MCIM, Dip CW

SHAKE N’ WAKE Jose Fabian Karina Garcia. Clockwork X-9’s newest innovative product “IT’S A KNOCK OUT!” “IT’S A KNOCK OUT!” Ever woke up in the morning.

Customer-Driven Marketing Strategy:

Cause Marketing Do Consumers buy it? Who is taking advantage of it?

Marketing and Consumer Behavior Better Business 1st Edition Poatsy · Martin © 2010 Pearson Education, Inc.1 chapter 12 Slide presentation prepared by Pam.

Marketing Strategy Planning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies,

UNDERSTANDING THE MARKETING CONCEPT In order to make a profit, a business must focus all of it’s efforts on satisfying the needs and wants of it’s customers.

Developing Your Marketing Mix Chapter 18. What is a Marketing Plan? Used to communicate a product to the customers: Used to communicate a product to the.

7- 1 Copyright © 2012Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Seven Customer-Driven Marketing Strategy:

GAIA Ultimate Sports Inc. Marketing the image of ultimate Frisbee.

Slide 1 Goals * Identify pricing objectives for a business. * Calculate the price for products using various methods. * Discuss factors to consider when.

Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy: Creating Value.

DO NOW The last item you purchased was__________. What motivated you to purchase that item?

VENOM ENERGY STRIPS Melinda Wade, Seth Crocker, Danny Soueid, Stephanie Higinbotham.

Basic Marketing Concepts. Objectives: 1. The Marketing Concept 2. The difference between customers and consumers 3. What a market is and how it can be.

Pricing Techniques.

Session Outline Differentiation and Positioning Market Segmentation

Chapter 1: World of Marketing Section 1.1 What is Marketing.

© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Determine What to Buy Know and understand the role of the marketing mix and research in a retail store.

What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

 There are many definitions of marketing. The better definitions are focused on customer orientation and the satisfaction of customer needs.

MARKETING STRATEGY FOR VITAMIN WATER

The Four P’s and Two C’s of Marketing

2010/09/27 Elly & Jason 2010/09/27 Elly & Jason.  Product introduction  Marketing plan  Cost  SWOT analysis  Conclusion.

8 Identifying Market Segments and Targets

The Importance of Strategic Marketing 1 LO 1WhatWhatWhyWhy HowHow Copyright 2010 by Cengage Learning Inc. All Rights Reserved GE, Toys R Us, McDonalds.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

Marketing Essentials The Marketing Concept

Marketing Essentials The Marketing Concept.

Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Part 2 Customer-Driven Marketing Strategy Creating.

TOPIC:Topic 4: Marketing LESSON TITLE:Price Elasticity LEARNING INTENTION: To understand the how demand and supply affect pricing strategies. COMPETENCY.

1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.

The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing plan The.

[Entrepreneur’s name] [Date] [Business Name] © The Young Entrepreneurs Academy, Inc. All Rights Reserved.

Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.

Customer-Driven Marketing Strategy: Creating Value for Target Customers 7 Principles of Marketing.

Market Factors Affecting Price

Sun Run Phones Inc. Ruby Flores May 4, Eco Charge Solves The Problem Of…

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

Starter - Product pricing Who do you think sets the prices for these good? Which are high prices and which are low?

International Marketing.  Worksheet due by end of hour. Solo Project. ◦ Read Racing to the lead ◦ Define Competitive Advantage & Value Relationship ◦

Learning Objective Chapter 1 The Role of Marketing Research in Management Decision Making CHAPTER one The Role of Marketing Research in Management Decision.

Place Answers. Explain what is meant by 'place'. 2 marks The channels of distribution the company chooses to sell to its customers, so the products end.

Misconception: Price is the same thing as cost. What is a pricing strategy?

Lecture-5 MGT301 Principles of Marketing. Summary of Lecture-4.

Lesson 2 – Market Segmentation and Marketing Mix.

Important Marketing Concepts. 1. Segmentation A market segment is a sub group of a whole market in which consumers have similar characteristics. Identifying.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing.

The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.

The vital role of Sales at Kraft Foods UK. LEARNING OUTCOMES FOR THIS LESSON Know how the sales function is organised at Kraft. Understand the key role.

4.2 d price 4.4 in IB BM syllabus. Price If markets set price and costs determine profit, then what is the price we put on the product? As a business.

Basic Marketing Concepts The marketing concept states that to make a profit, a business must focus all of its efforts on satisfying the needs and wants.

Customer-Driven Marketing Strategies

Sun Run Phones Inc. Ruby Flores May 4, 2015.

Theme 1: Marketing & People

Understanding Product/Service Positioning

© The Young Entrepreneurs Academy, Inc. All Rights Reserved

By: Ariane Laberge Pelletier

MARKETING MANAGEMENT 12th edition

إدارة التسويق.

How much will I charge for MILK?

CUSTOMER DRIVEN MARKETING STRATEGY

Marketing Your Product/Service

Chapter 7 Identifying Market Segments and Selecting Target Markets by

Marketing Channel Concepts

Presentation transcript:

The Coffee Patch Express, Inc. by: Jesse Guerra, Anthony Hernandez, & Gloria Gutierrez

Company Information Company Name: The Coffee Patch Express, Inc. Slogan: “Slap the Patch” Established 2011 Our product will basically help people wake up in the morning Montgomery St. North Hills, CA 81256

Market Analysis The Coffee Patch Express, Inc. will be targeting heavy users like business people, college students, people who work late, pilots, bus drivers, and high school students. We will reach our market niche by using demographics like “buy two get one free”. Service: We will provide customer service to the consumers. Our e-Business iswww.thecoffeepatchexpress.comwww.thecoffeepatchexpress.com

Product The Coffee Patch helps people wake up faster. Our product is seasonal because for example in New Year people would want to stay up late, so they could use the Coffee Patch to stay awake. It might also be immune to some people because they might think of our product as a necessity. The Coffee Patch is inelastic because there’s no substitute.

Competition Our competition is coffee makers and also energy drinks. Our competitive advantage from the coffee makers is that we don’t use electricity for our product to work. And for the energy drinks our competitive advantage is that the Coffee Patch doesn’t make you feel tired after. We can gain market share by promoting our product so it will be well known by society.

Pricing Strategy The cost of the Coffee Patch is $15. The mark-up is $15. The retail price is $29.99.