Jake Arsenault ( ) Tayo Shittu ( ) Josh Best ( ) Ryan Gillespie ( )

Financial Results SalesUnits SoldCostsProfitsSHVEarnings per share $10,028,72825,108$5,583,500$1,062,693$11.40$ Low cost, high quantity approach -High expenditure on advertising 2012 SalesUnits SoldCostsProfitsSHVEarnings per share $8,326,50021,050$4,287,750$1,390,320$12.48$ SalesUnits SoldCostsProfitsSHVEarnings per share $8,190,00018,000$4,282,0661,300,463$10,82$1.30

Previous Results Since the Retail Price had not changed from 2013, the $650 per bike had undergone a 0% increase Shareholder Value (SHV): 5% increase from 2012 to 2013 Shareholder Value (SHV): 6% decrease from 2013 to current period 2014 Product Distribution: 0.46 (2013) (2014) Sales: 25,108 (2013) – 28,242 (2014)

Competition As you can see, Bike Lane’s price remains the lowest in the industry and $3.33 below the next highest price in fiscal year 2013 In the current period of 2014, Bike Lane still remains with a lower price in the industry at a price of $10.17 in SHV. Industry Benchmark Report 2014 Winter - Introduction to Business - S24 World 11 - Period 2013 Bass Pro Bikes Oregan Bikes Firm3 BikeLand Firm5 Financial Results Shareholder Value (SHV)$16.25$12.74$11.40$17.61$14.73 Cumulative Change in SHV50%18%5%63%36%

Industry Averages

Industry Average

Targets Low Prices High Promotions

Sales Correlation Increase in product awareness. Low cost. Under producing. High expenses.

Conclusion Lots of advertising. Largest market share. Needs adjustment.