Sports & Entertainment Marketing Mr. Bernstein Public Images, pp 98-115 April 11, 2013.

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Sports & Entertainment Marketing Mr. Bernstein Public Images, pp April 11, 2013

Sports & Entertainment Marketing Mr. Bernstein Public Relations “Image is Everything” Public Relations Firms manage the creation and marketing of a favorable public opinion for the individual, team, event or production Locations which host sports venues also manage PR 2

Sports & Entertainment Marketing Mr. Bernstein Public Relations and the 4 P’s Product – Create and safeguard a quality image Promotion – How will the image be promoted? What methods will be used to generate interest? What media will be used and what will be the message? Place – At what locations and media will the product be available to the public? Price – Avoid perception of greed Use Market Research 3

Sports & Entertainment Marketing Mr. Bernstein Special Events and Foundations Sponsor or Participate in Community Events Promotes Goodwill Enhances Image 4

Sports & Entertainment Marketing Mr. Bernstein Public Speaking Engagements Motivational Speaking is common Athletes, coaches and entertainers use agents, speechwriters and/or speech trainers Book Writing Ghostwriters are common What makes books by successful athletes popular? 5