Overview of Sony Pictures Television Networks and Indian Regional Channels Opportunity Materials Presented to Sony Corporation’s Board of Directors July 18, 2011

2  TV Networks are a key contributor to SPE’s overall profitability and growth, driven in large part by the success of Indian Networks  SPE’s portfolio of Indian Networks primarily targets Hindi and English speaking audiences in Northern India  Regional language channels in Southern India are forecast to have the fastest growth in ad revenues  Expanding into regional language channels would: − Give SPE’s networks a national footprint and improve competitive positioning − Facilitate further growth in revenues − Enable the Sony brand to better connect with 40% of the Indian population  SPE has an opportunity to acquire a controlling stake in ETV, the second largest group of regional channels in Southern India Executive Summary

120 Feeds 159 Countries 543+ Million HH 22 Languages Sony Pictures Television Networks Portfolio Highly successful network brands benefiting from a global infrastructure

Networks Importance to SPE Earnings and Growth Diversifies revenue and profit base with higher growth and margins than content business lines Provides steady cash flow from dual revenue streams of subscriber fees and advertising revenue Delivered 10-year CAGR of 17% for revenue and 43% for EBIT, with current EBIT margins of 21% Further exposes the Sony brand and builds long-term asset value 4 ($MMs) SPT Networks Revenue and EBIT growth

High Potential Indian Market Strong economic growth –India is expected to be among the top 3 economies in the world by 2050 –As GDP grows, consumers are attaining higher levels of disposable income –India is the largest youth market in the world, comprised of approximately 340MM individuals under the age of 15 High growth potential for TV market –Media Industry grew at a 12% CAGR for the last five years –With an expected 10% revenue CAGR through 2015, Television is expected to be a primary driver of media growth –India represents the third largest television audience in the world –Today, of the 212MM households in India, 61% (130MM) are television households, leaving room for further penetration 5 Indian Media Revenues Growth of Television Households Source: PWC Report – Indian entertainment and media outlook 2010, FICCI-KPMG India Entertainment and Media Report ` Millions Households TV Households

Hindi Movies and Cricket Launched in 1999 Family, Comedy, Entertainment Launched in 2005 Hollywood Movies Launched in 2006 (Channel 8) Bengali Movies Launched in 2008 A bouquet of channels targeting Hindi, Bengali and English speaking audiences Flagship General Entertainment Network Launched in 1995 Distribution through OneAlliance, 3 rd largest platform in terms of number of channels, 2 nd in terms of revenue One of the largest aggregators of Hindi programming in the world - over 12,000 hours in library SPT Indian Networks 6

7 MSM: has two of the top five Hindi GE channels, making MSM a compelling offering for advertisers, and the two channels combined offer the same Gross Rating Points (GRPs) as the #1 channel – SET: MSM India’s flagship channel has doubled its ratings over the last 18 months; SET fluctuates between being the #3 and #4 ranked general entertainment channel – SAB: #1 channel among the tier 2 general entertainment channels (overall #5 position) and has taken over all of its competitors (Imagine TV, Star One, Sahara One) – SET MAX: Consistently ranked the #1 movie channel in India – PIX: Executing on a strategy to move from #3 to #2 by maximizing on a new output deal with SPT Distribution: Bouquet makes MSM highly desirable to cable operators MSM Financial Performance ($MM) Revenue EBIT Leader in the Indian Market

8  High growth market: Highest forecast growth in ad revenues and combined viewership greater than the Hindi market  Diversification: Expanding footprint into regional language channels taps into a growing local advertising market that is different and more stable than the national market  Distribution: Strengthens MSM’s OneAlliance distribution bouquet by adding regional channels and making it a compelling offering in all parts of the country  Efficiencies: Ad sales, distribution infrastructure, and management services to be provided by MSM  Sony brand exposure: Re-branding channels with the Sony name would allow Sony to better connect with over 40% of the Indian population, many of whom are striving to own higher-end brands  Competitive positioning: SPE’s Indian Network holdings are at a competitive disadvantage without a larger portfolio of regional channels Indian Regional Language Channels Represent an Opportunity to Drive Further Growth in SPE’s Indian Networks Business

SPE has an opportunity to acquire a controlling stake in ETV, the second largest group of regional channels in Southern India ETV has 6 general entertainment channels which all rank in the top 3 in their markets, including Telugu, the second largest regional ad market All channels have successfully converted to subscription channels and generate dual revenue streams ETV Investment Opportunity MSM SPE/ETV ETV 9