Marketing and Visitor Services Subcommittee March 26, 2014

Marketing and Visitor Services Subcommittee  Agreement with Chamber since 1994  $53,000 for marketing and Visitor Center Services  LAFCO incorporation report – County funded $53,000  Transit identified as a priority – 10% of funding  Visitor Services included

Marketing and Visitor Services Subcommittee  Agreements with Chamber 1.Community and Promotion Services 2.Visitor Services – Operation of Welcome Center  Depot – transit center requirement  Includes cost for janitorial services  Lease payment for space withheld 3.Lease for Office Space at the Depot

Marketing and Visitor Services Subcommittee What does the General Plan say? Economic Development Element  Continue to invest TOT revenues in support of the local tourism sector, including support for the Truckee Visitor’s Center

Marketing and Visitor Services Subcommittee Work Scope for Subcommittee: 1.Develop terms of a one-year agreement 2.Review of existing agreements, evaluation of options for visitor & promotion services going forward

Marketing and Visitor Services Subcommittee 1.Terms for one-year agreement  Flat amount or flat amount with incentive  Performance measures  Reporting to the Council  Submission of marketing plan  Submission of budget  Standard insurance and other standard provisions

Marketing and Visitor Services Subcommittee 2.Review of agreements and evaluation of options Meeting 2  Chamber marketing overview, presentations by Chamber and marketing team  TDMA marketing overview

Marketing and Visitor Services Subcommittee 2.Review of agreements and evaluation of options Meeting 3  Marketing 101  Place Based Marketing Overview  Tourism Business Improvement District Update  Other potential marketing efforts

Marketing and Visitor Services Subcommittee 2.Review of agreements and evaluation of options Meeting 4  One year agreement  Begin discussion of options

Marketing and Visitor Services Subcommittee March 26, 2014