Overview of Coca Cola

Overview of Coca Cola The Coca-Cola Company is one of the largest manufacturer, distributor and marketer of non alcoholic beverage concentrates and syrups in the world. Coca Cola products are being marketed in the United States since 1886, and are now sold in more than 200 countries. owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks The company is headquartered in Atlanta, Georgina. As of December 31, 2008 the company had a total employee strength of 183,000 (including associates) The company operates in a highly competitive market and is highly regulated by health and environmental agencies globally.

Summary of Company’s Financial data

Result of Industry Comparison

Summary of Company’s Financial Health

Recommendations The company should enhance its marketing skills to improve its market position globally. With a increased market share the company will be able to improve its financial position. The financial position of Coca Cola needs to improve as compared to PepsiCo and the industry average. The company needs to improve its asset utilization and reduce the operating expenses to improve margins