Hennes & Mauritz – the clothing company FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| Agenda History Products / extra services Position on the market Markets Competitors FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| History Founder Erling Persson Salesman from Västerås, Sweden FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| History Open the first Hennes store in Västerås on 13 September 1947. FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| History He called it “Hennes” – the Swedish word for “hers” 1968 expand to Stockholm bought company Mauritz Widforss after that they got men clothes as well new brand was born: Hennes & Mauritz FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| History shops opened in different European countries e.g. Norway, Denmark and UK 1974 H&M Go to the stock exchange 1980 First store in Germany opened 2004 opened the 1000th shop in France FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| History In March 2007 H&M will be launching a new store chain under the name COS – Collection of Style. 10 stores are planned to open UK, Germany, the Netherlands and Belgium FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| products different product range everything for everyone a perfect shop to satisfy your dreams modern basics to high fashion reflecting the latest international trends collections are supplemented by matching accessories, nightwear, underwear and cosmetics FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| extra services own online shop with a outlet area, new clothes to well reduced prices FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| position on the market only company with that wide range of products different area, different products especially for a region low price structure  everyone can buy from H&M big stores in almost every bigger city, best locations (mostly in pedestrian precincts) FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| position on the market often changing clothes, popular designer e.g. Madonna, Karl Lagerfeld and Roberto Cavalli best price – quality structure on the market can’t find any clothes that cheap, often products copied from designer labels but much cheaper since few years H&M has a Online-Shopping-System on their homepage. FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| markets there is a lot going on at H&M at the moment. stores are being opened in new exciting locations and H&M is finding new ways to surprise, meet and inspire customers Germany has biggest sales by country in 2006 (303 stores, 1st position, UK 112 stores, 2nd position) FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| markets our markets all around the world: USA, Canada, Europe, UAE, since 2007 China, and next year Japan 1345 shops opened and only 16 shops closed during the years complete fashion department stores for the whole family to concept stores competing with everyone, from specialist retailers and international chains FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

| competitors C&A Esprit S.Oliver Zara Jack & Jones M.A.N.G.O. New Yorker FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007

Thank you for your attention! FHDW Paderborn – Susan Kress – BEI – Bade / Truch / Weber / Konersmann 28. November 2007