Chapter 21.2 Marketing Essentails.  Right to sell a product granted a single outlet  Protected territories for distribution of a product  Luxury items.

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Presentation transcript:

Chapter 21.2 Marketing Essentails

 Right to sell a product granted a single outlet  Protected territories for distribution of a product  Luxury items  Integrated distribution – manufacturer is also distributor

 Limited number of outlets in an area sell the product  Maintains product image  Easier product control

 All suitable outlets are used to sell the product  Objective is market coverage – always can find the product when you want it

Manufacturer to Consumer – Farmer’s Market, Crafts, Telemarketing, Online Manufacturer to Retailer to Consumer – Fashion Apparel, Automobiles, Chain Stores Manufacturer to Wholesaler to Retailer to Consumer – Always in Stock – Stationary, Flowers, Canned/Boxed Food Manufacturer to Agent to Retailer to Consumer – Expensive Cookware, Meat, Cosmetics, Fresh Vegetables, Industrial Products (Lumber, Steel)