SESSION 4: MARKETING TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1:

Slides:

Advertisements

Similar presentations

Recognize these questions? Are we following the right marketing strategy for our business? What exactly are we telling our customers? How can we differentiate.

Advertisements

Session 1: INTRODUCTION TO BUSINESS START-UP LEARNING OUTCOMES This module is intended for students who want to set up and run a new business or social.

Introduction to Small Business

Centre for Technology Innovation Entrepreneurship (CTIE) PRESENTS Butterfly Butterfly Bubbling business Ideas K.L.E Society’s B.V.Bhoomaraddi.

Writing a Winning Business Plan. A business plan is a strategy for creating, launching and managing a new venture. It answers the questions of A business.

Urban Innovation21 Small Business Grant Competition Supporting Small Business Growth in the Innovation Economy.

Identify types of business letters.  Two categories:  Business-To-Business and  Business-To-Customer  Business-to-business: The main purpose of a.

Identify types of business letters.  Business-to-Business  Formalizes details that of a discussions and provide any additional information.  Business-to-customer.

7 TH ANNUAL GODWIN WONG BUSINESS PLAN COMPETITION.

Unit Two Business Management.  Learning Intentions: We will be able to :  Outline the marketing function and its relationship to business objectives.

VENTURES AND WINDOWS OF OPPORTUNITY BDP301. WINDOW OF OPPORTUNITY BEFORE STARTING A NEW VENTURE, IT IS IMPORTANT TO CONSIDER HOW THIS VENTURE FITS INTO.

Ms. Smith Marketing.  Marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.

BASIC ELEMENTS OF BUSINESS PLANS Getting Business Done.

Market Research The Marketing Function. Learning Intentions for the week. Students will be able to: 1.Define market research 2.Explain the importance.

The Plan KNOW WHERE YOU ARE HEADED mission statement identifies the nature of the business and the reason it exists All tactics and strategies should be.

Urban Innovation21 Small Business Grant Competition Supporting Small Business Growth in the Innovation Economy.

Marketing in Today’s World

BUSINESS MENTORING HUB. Brief Introduction Of The Idea  Clearly define attributes, features or technicalities of the product/service.  How does it meet.

SESSION 5: Competitors and Organisational and legal structure.

SESSION 7: FINANCE TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction.

Chapter 3 Business Plan Miss Dinnella.

SESSION 2: ENTREPRENEURSHIP Business start-up module Functional Integration Mindset.

Preparing A Business Plan. Objectives By the end of this topic, you should able to understand: 1) Definition a business plan 2) the important of BP 3)Major.

CULS Czech University of Life Science Introduction to marketing Richard Selby.

The Business Plan. What is it? It is a study which identifies the business, the product, the market, the business feasibility and it financial requirements.

Coach Bentley.  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.

Opportunity Recognition Identify a problem or need –What would you like to see better –What annoys you –What needs fixing –What can be done better Find.

MARKETING BASICS Chapter 1.1. What is Marketing?  Creation and maintenance of satisfying exchange relationships.  AKA: creating and modifying a product.

Business Planning. Objectives ALL Pupils will know what a business plan is and why it is important MOST Pupils will know what is included in a business.

1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.

Today I will: Take notes with the intent of learning the seven functions of marketing So I can: Identify the 7 functions using real life examples I will.

Marketing Goods and Services

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

Marketing Is Everywhere!!

11 UNIT 2 What Is Marketing What You'll Learn  The meaning of marketing  The foundations of marketing  The functions of marketing KEY TERMS  Marketing.

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

1 Understand principles of marketing.. 2 Functions of Marketing  What happens during the marketing process?  Businesses are involved in the process.

Business Plan Tech Head Trends “We’re on the cutting edge”

The World of Marketing Chapter 1, Section 1. The process of planning, pricing, promoting, selling, and distributing goods, services, or ideas to create.

Marketing Principles Introduction What is Marketing? Write your definition of what you think marketing is based on your knowledge & experience.

Section 1.1 What Is Marketing?

A Marketing Review Marketing Co-op. Marketing O The process of planning pricing, promoting, selling, and distributing products to satisfy customers’ needs.

Table of Contents glencoe.com EXIT. Chapter 1 What Is Entrepreneurship? HOME EXIT Chapter 2 Your Potential as an Entrepreneur Chapter 3 Recognizing Opportunity.

Marketing Process of developing, promoting, and distributing products to satisfy customers’ needs and wants.

3.05 Entrepreneurship 1 CONDUCT MARKET ANALYSIS. MARKET ANALYSIS What Is It ? An evaluation of the market for a company's goods and services. For example,

PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.

Entrepreneurship Barton College 9/24/2012. Why do some people become Entrepreneurs? They become Entrepreneurs for different reasons. – Grasshopper Grasshopper.

SESSION 3: IDEA DEVELOPMENT TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week.

SESSION 8: INTEGRATING AND CONTROL TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following:

11 UNIT 2 What Is Marketing What You'll Learn  The meaning of marketing  The foundations of marketing  The functions of marketing KEY TERMS  Marketing.

Session 21: Assessing the benefits of the Farm Business School CAPACITY BUILDING OF SMALL FARMERS IN ENTREPRENEURSHIP DEVELOPMENT AND MARKET ACCESS TCP/PHI/3402.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

Marketing Foundations What is Marketing? What is the goal of Marketing?

 Marketing Co-op. The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for a firm. All the marketing.

MARKETING MANAGEMENT Stephen J. Miller Oklahoma State University MKTG 5133-MG 720 Lecture Week 1.

ASH BUS 435 Week 2 Business Concept Check this A+ tutorial guideline at business-concept Prepare.

ASH BUS 435 Week 3 Customer Survey Check this A+ tutorial guideline at survey Prepare.

The Business Plan.

MARKETING CLASS is a program of IMCB to educate and teach Binus University’s students about marketing for those interested in this major. MATERIALS PRACTICE.

The Business Plan.

Understand customer service

Business Plan Programs 2015 WBC Conference

Marketing and the Marketing Concept

The 7 Marketing Functions

Marketing is All Around Us

Marketing Your Product/Service

1.03 Write internal and external business correspondence to convey and obtain information effectively.

Lesson 3.2 Product Planning

Students can distinguish between a good and service

Presentation transcript:

SESSION 4: MARKETING

TOPICS COVERED Participants will produce a formal business plan that will include a component of each of the following: Week 1: Introduction Week 2: Entrepreneurship Week 3: Idea development Week 4: Marketing Week 5: Competitors and Organisational and legal structure Week 6: Technical developments and Risk assessment Week 7: Finance Week 8: Integrating and control Week 9: Guest speakers Week 10: Summary

CONTACT DETAILS SURGERY HOURS On Request

Mind stretcher What are the best and worst marketing campaign you have seen and why?

Important general questions Will the window of opportunity be open long enough to exploit the idea? Can this business idea grow over time to a big business? How big do you want this business to be?

Important specific questions Who will buy your product/service? What are the specific needs of these customers? What are the specific characteristics of the products/services that you will be selling to satisfy the above needs?

Marketing of products and services Product – what will you offer Price – what will you charge for the product/service Promotion – how to keep customers informed Place – where en how will they get hold of product

Exercise Select the best idea that you can implement. Define the – Specific characteristics of the product/service – The potential price of it – How you are going to communicate to your customers – Where you will sell your product/service

ANY QUESTIONS?