AUTO SAFE USB Consulting “Plugging in the right solutions for road safety” Nicholas Szczerbickyj, Antoine Buteau, Wendy Erica Lai

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE AGENDA Analysis AUTOSAFE – AUTODATA – AUTODRIVER – AUTOSELL Impact Implementation Key Takeaways 2

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE YOUR BUSINESS MODEL 1) Designing and implementing protective measures 2) Control and monitoring road users 3 ULTIMATE GOAL: PREVENTING ROAD ACCIDENTS

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE WHAT ROAD SAFETY CONCERNS SHOULD WE TARGET? 4 1) SPEEDING 47% of respondents 2) CELL PHONE 28% of respondents

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE WHAT DEMOGRAPHICS OF DRIVERS SHOULD WE TARGET? 5 Who? Young drivers Why? Over-representation of dangerous drivers Supporting Fact: 21% of drivers involved in accidents in 2013

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE OPPORTUNITY STATEMENT 6 Improve road safety Your Mission Target young drivers Reduce speeding and cellphone usage What We Recommend AutoData: BI separate from ERP AutoDriver: Cellphone app = incentive for good driving AutoSell: Based on reasoning, actions, and impact What Our Solution Is

Analysis Recommendation Impact Implementation Takeaways 3-PART RECOMMENDATION 7 AUTO DATA AUTO DRIVER AUTO SELL

Analysis Recommendation Impact Implementation Takeaways 3-PART RECOMMENDATION 8 AUTO DATA AUTO DRIVER AUTO SELL

Analysis Recommendation Impact Implementation Takeaways TRADITIONAL WAY OF BI IMPLEMENTATION Buy ERP Integrate ERP Buy BI Integrate BI 9 AUTO DATA What happens? BI is tied with ERP

Analysis Recommendation Impact Implementation Takeaways PROBLEMS WITH TRADITIONAL WAY Buy ERP Integrate ERP Buy BI Integrate BI 10 AUTO DATA TIGHTLY COUPLED TO ERP IMPLEMENTATION 1)High risk 2)High resistance

Analysis Recommendation Impact Implementation Takeaways BI INDUSTRY TRENDS GARTNER 11 AUTO DATA

Analysis Recommendation Impact Implementation Takeaways BI INDUSTRY TRENDS 12 AUTO DATA GARTNER END OF MONOLITH ERP STARTING IN 2016

Analysis Recommendation Impact Implementation Takeaways NEW WAY OF BI IMPLEMENTATION 13 AUTO DATA Don’t BI, Just Search Empower Customer Service Separated from ERP Implementation High Value Quickly What happens? BI is alone without ERP

Analysis Recommendation Impact Implementation Takeaways EXAMPLE SOLUTION PROVIDER 14 AUTO DATA California-based company Leader in BI solutions Worked with Fortune 500 companies Provide financially feasible solutions ThoughtSpot Company

Analysis Recommendation Impact Implementation Takeaways WHY NEW WAY INSTEAD OF OLD WAY? 15 AUTO DATA CONSIDERATIONS: Risk Cost Speed of deployment Complexity of deployment Impact Feasibility Old Way: BI with ERP New Way: BI Alone without ERP

Analysis Recommendation Impact Implementation Takeaways WHAT “BI ALONE” CAN PROVIDE ? For SAAQ: – Data visualization and dashboards for decision-making – Easy search – Create strategies 16 For Drivers: – Personalized reports and dashboards – Risk reduction through concrete strategies

Analysis Recommendation Impact Implementation Takeaways 3-PART RECOMMENDATION 17 AUTO DATA AUTO DRIVER AUTO SELL

Analysis Recommendation Impact Implementation Takeaways WHAT IS AUTODRIVER? Mobile App Example: Samsung new driver app 18 AUTO DRIVER DATA GENERATION TRACK DRIVING USE INCENTIVE FOR GOOD DRIVING TARGETS YOUNG DRIVERS

Analysis Recommendation Impact Implementation Takeaways SAMPLE INTERFACE 19 AUTO DRIVER

Analysis Recommendation Impact Implementation Takeaways SAMPLE INTERFACE 20 AUTO DRIVER STATISTICS Total hours on the road: 100 Minutes over speed limit per day: 20 Average speed: 60km/hr Distance travelled this year: 500km

Analysis Recommendation Impact Implementation Takeaways SAMPLE INTERFACE 21 AUTO DRIVER AVERAGE FOR YOUR AGE GROUP Total hours on the road: 100 Minutes over speed limit per day: 20 Average speed: 60km/hr Distance travelled this year: 500km

Analysis Recommendation Impact Implementation Takeaways SAMPLE INTERFACE 22 AUTO DRIVER YOUR DRIVER SCORE: Excellent Very good Good Needs improvement 

Analysis Recommendation Impact Implementation Takeaways BENEFITS FOR DRIVERS TO USE APP FACTOR FOR INSURANCE PRICE: Driving hours Region Annual kilometrage 23 AUTO DRIVER INCENTIVE: Decrease price for drivers based on their driving data

Analysis Recommendation Impact Implementation Takeaways SAMPLE BENEFITS 24 AUTO DRIVER YOUR BENEFITS: 1 cents per safe kilometer for a max of 3000km 1000km Saved $10 this year!

Analysis Recommendation Impact Implementation Takeaways SAMPLE BENEFITS 25 AUTO DRIVER YOUR BENEFITS: 1 cents per safe kilometer for a max of 3000km 4000km Saved $30 this year!

Analysis Recommendation Impact Implementation Takeaways 3-PART RECOMMENDATION 26 AUTO DATA AUTO DRIVER AUTO SELL

Analysis Recommendation Impact Implementation Takeaways WHAT IS AUTOSELL How VPIT can convince his colleagues Combination of: 27 1) Reasoning 2) Actionable plan 3) Quantifiable risk reduction

Analysis Recommendation Impact Implementation Takeaways REASONING: HOW TO CONVINCE COLLEAGUES Incentivize drivers by lower insurance costs Reduce speed violations and dangerous driving in age drivers Improve awareness of using cell phones while driving 28 AUTO SELL How can we improve road safety with BI?

Analysis Recommendation Impact Implementation Takeaways REASONING: HOW TO INCENTIVIZE DRIVERS TO JOIN Save up to $30/year Reduce your accidents, reduce insurance cost through good driving Accidents involving speeding is very expensive 29 AUTO SELL It pays to be a good driver!

Analysis Recommendation Impact Implementation Takeaways ACTIONABLE STEPS: MARKETING PLAN 30 AUTO SELL Focusing on year olds: Step 1) Get phone number when they renew license Step 2) Send SMS with download link Step 3) Send their specific driving reports through app

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE QUANTIFIABLE RISK REDUCTION: WITH BI 31 AUTO SELL SPEEDING & CELLPHONE USAGE REDUCTION WITH APP 34 KM/HR WEATHER CONDITIONS No phone usage while car is in motion Alerts when the speed is over limit

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE QUANTIFIABLE RISK REDUCTION: WITH BI 32 AUTO SELL 500,000 drivers in 2013 Age young drivers 21% of bodily injuries 15,000 injuries in % reduction in injuries by 2020 Through sending reports + reward for good driving

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE QUANTIFIABLE RISK REDUCTION: WITH BI 33 AUTO SELL 30% reduction in injuries by ,500 decrease in injuries per year

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE COST BREAKDOWN 34 TypeCost Marketing75000 App BI TotalAround $1M

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE COST PER ACCIDENT SAVED Total cost: $ = ~$1M Total accidents prevented per year: ~$230 TO SAVE ONE ACCIDENT Accident prevented: minor injuries, major injuries, fatalities

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE IMPLEMENTATION PARTNERS 36 Ability to Execute Completeness of Vision CHALLENGERSLEADERS NEW ENTRANTS VISIONARIES

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE 1 YEAR IMPLEMENTATION TIMELINE Q1Q2Q3Q4 Convince colleagues BI Implementation Surveys App config Beta testing Mass deployment 37

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE KEY TAKEAWAYS Improve road safety Your Mission Target young drivers Reduce speeding and cellphone usage What We Recommend AutoData: BI separate from ERP AutoDriver: Cellphone app = incentive for good driving AutoSell: Based on reasoning, actions, and impact What Our Solution Is 38 IMPACT OF SOLUTION: $230/accident prevented

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE BACK UP SLIDES 39

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE BI COST BREAKDOWN Upfront cost 1 system integrator: ($200)(15 weeks)(40hr) = $120,000/one time Licensing fees (recurring costs) Cost per user: ($40/user)(12 months)(1000 users)=$480,000/year 40

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE APP COST BREAKDOWN Upfront cost for app ~$100,000 Licensing fees (500,000 users)(50% conv rate)($1/user)=$250,000/year 41

Analysis Recommendation Impact Implementation Takeaways AUTO SAFE MARKETING COST BREAKDOWN 1 marketer $50,000/year SMS cost 500,000SMS * $0.05 = $25,000/year 42