When do People Help? Exploring Social Psychology by David G. Myers 7 th Edition When do People Help? Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

When do People Help? Why Do We Help? Social norms –The reciprocity norm –The social- responsibility norm Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

When do People Help? When Will We Help? Number of Bystanders –Noticing –Interpreting –Assuming responsibility Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

When do People Help? Supplemental Material: Altruism Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.