Framework and Toolkit for UN Coherence, Effectiveness and Relevance at Country Level: Step 8 – Communicate about change

2 FRAMEWORK FOR UN COHERENCE, EFFECTIVENESS AND RELEVANCE AT COUNTRY LEVEL Increased coherence, effectiveness and relevance Initiate & mobilize Prioritize and set outcomes Determine strategy Plan organis- ation changes Plan implement- ation Implement Communicate about change Monitor and evaluate Coordinate change & ongoing implementation Communicate internally and externally with, and track changing attitudes of, key stakeholders

STEP 8: COMMUNICATE ABOUT CHANGE: OBJECTIVES 3 Secure stakeholder buy-in through ongoing communication – i.e., engage, inform and consult internal and external stakeholders at every stage of the process to improve coherence, effectiveness and relevance of the UN system

STEP 8: COMMUNICATE ABOUT CHANGE: MAIN ACTIONS Main actionsStep 4 Set up inter-agency Communications group [at time of Step 1] Define communication plan [for each of Steps 1-6] Communicate to stakeholders [at each step of the process] Communicat e about change 8

STEP 8: COMMUNICATE ABOUT CHANGE: ACTIVITIES & TOOLS (1/2) Guidance and Templates Main actionSub activities / analyses 5 Examples (Pilot & Non pilot) Set up inter-agency Communications group (at time of Step 1) Ensure that inter- agency communications group is in place 2006 UNCG TORs/guidance for UN Communication groups at the country level Examples of ToR of country communication team Define communication plan (for each of Steps 1-6) Communication plan guidelines Lessons learned on communication Examples of communication plans Example of communication matrix Define target audiences Define level of detail, frequency, methods of communication for each audience Assess risks for communication strategy Define communication activities timelines, resources and action owners

STEP 8: COMMUNICATE ABOUT CHANGE: ACTIVITIES & TOOLS (2/2) Guidance and Templates Main actionSub activities / analyses 6 Examples (Pilot & Non pilot) Communicate to stakeholders (at each step of the process) Communicate to stakeholders at each stage of the change process Grid showing suggested communication per step and type of stakeholder

Main actionChecklist 2 STEP 8: COMMUNICATE ABOUT CHANGE: ACTIVITY CHECKLIST Set up inter-agency communications group (at time of Step 1) Inter-agency communications group has been established UNCT has agreed on a coherent communication approach Define communication plan (for each of Steps 1-6) Detailed communications strategies and plans developed at regular intervals (perhaps every 6 months) Potential risks identified, with contingency plans Communicate to stakeholders (at each step of the process) Implement communications according to the plan, and reacting to events as appropriate