Reaching More Members for Life

What You Told Us… You are based out of Thermal airport. You have one helicopter and one fixed wing aircraft for transport services. You are the only private emergency service that employs a fixed wing aircraft. You are used by law enforcement, fire department and hospital organizations. You are also used by private individuals. Reach Air is part of the AirMedCare network. You have over 200 locations in 28 states and growing. Your service operates 24 hours a day 365 days a year. Your current interest is to build awareness of your service through a membership program.

What We Learned About Your Industry… According to the Atlas & Database of Air Medical Services, in October 2003, there were 545 helicopters flying out of 472 HEMS bases in the U.S. By September 2014, those numbers had nearly doubled, with 1,020 helicopters at 846 bases. Some states have more medical helicopters than all of Canada or Australia. And annual Medicare spending on HEMS transport between 2002 and 2009 grew 434 percent. The air ambulance service is a $4 Billion dollar a year industry. The main factor driving industry growth is the aging population, as elderly individuals require a higher portion of emergency air transport services when compared with the rest of the population. Increases in immigration, birth rates, morbidity rates, and life expectancies, as well as emergency medical events, drive demand for ambulance services. The industry's major service is medical transport of patients, which includes emergency ground transport (50 percent of industry revenue), nonemergency ground transport (20 percent), and air ambulance services (20 percent). *Bend Bulletin-12/29/14, IBISWorld Research Report 2014, Hoovers D&B Company 2014

The BIG Idea!

Utilize the power of radio with a focused and concentrated ad campaign to reach your target audience KNWZ-AM talk radio FOX Sports Eagle KCLB-FM 93.7 FM

Sports and News/Talk Listeners  Sports listeners tend to be Men between the ages of  Sports listeners are 163% more likely to have a Bachelor Degree.  Sports listeners are 155% more likely to have a Graduate or Doctorate degree.  Sports listeners are 139% more likely to be employed fulltime.  Sports listeners are 181% more likely to employed in management, business or financial careers.  Sports listeners are 191% more likely to have a household income of above $250,000.  Sports listeners are 125% more likely to be currently married with 2 children at home.  News/Talk listeners tend to be Adults 45+.  News/Talk listeners are 201% more likely to have a Graduate or Doctorate degree.  News/Talk listeners are 114% more likely to be employed fulltime.  News/Talk listeners are 171% more likely to employed in management, business or financial careers.  News/Talk listeners are 171% more likely to have a household income of above $250,000. GfK MRI Doublebase Weighted to Population (000) RAB / GfK MRI RADIO FORMAT PROFILE: NEWS / TALK RAB / GfK MRI RADIO FORMAT PROFILE: ALL-SPORTS

Campaign 8/10/15 through 1/3/16 KNWZ-AM Radio 8/10/15 through 1/3/16 21 Weeks Monday through Friday, 6a-6p, 20x/week Sundays and selected Saturdays, 10a-1p or 1p-4p 8x/week 28x Week Total :30 second commercials FOX Sports 8/10/15 through 1/3/16 21 Weeks Monday through Friday, 6a-12n, 10x/week Sundays, 9x/week 19x Week Total :30 second commercials KDGL-FM /10/15 through 1/3/16 21 Weeks Monday through Friday, 8a-5p, 15x/week 15x Week Total :60 second commercials 21 Week Campaign 62x Week total commercials 1302 Total commercials for the campaign $4326/Month average Approved__________________________Title___________________Date____________

Campaign 1/4/16 through 5/29/16 KNWZ-AM Radio 1/4/16 through 5/29/16 21 Weeks Monday through Friday, 6a-6p, 20x/week 20x Week Total :30 second commercials KDGL-FM /4/16 through 5/29/16 21 Weeks Monday through Friday, 8a-5p, 15x/week 15x Week Total :60 second commercials KCLB-FM /4/16 through 5/29/16 21 Weeks Monday through Friday, 6a-7p, 10x/week 10x Week Total :60 second commercials 21 Week campaign 45x Week total commercials 945 Total commercials $3885/Month average Approved_____________________________Title____________________Date_________________