THE SWEET SMELL OF SUCCESS

 Each box contains a different item.  See if you can identify the item based on the scent.  Who wants to guess first?  Vanilla  Nail Polish Remover  Root beer  Orange  Lemon  Banana  Coffee  Tea  Mint  Basil  Chocolate  Rubbing Alcohol  Lavender  Gardenia  Garlic  Onion  Tuna  Rosewood  Sandalwo od

 Which was most difficult to identify?  Which was easiest to identify?  Which had a calming effect?  Which one smelled more feminine? More masculine?  Which ones would not smell good as perfumes or bath products?

 Flowers, grasses, spices, fruit, wood, roots, resins, balsams, leaves, gums, and animal secretions.  Other ingredients are alcohol, petrochemicals, coal, and coal tars are used in the manufacture of perfumes.  Some plants do not produce oils naturally. Therefore, synthetic chemicals must be used to re-create the smells of non-oily substances.  Synthetics also create original scents not found in nature.

 Some perfume ingredients are animal products.  For example, castor comes from beavers, musk from male deer, and ambergris from the sperm whale.  Animal substances are often used as fixatives that enable perfume to evaporate slowly and emit odors longer.

While fragrant liquids used for the body are often considered perfume, true perfumes are defined as extracts or essences and contain a percentage of oil distilled in alcohol. Water is also used.

 Since the beginning of recorded history, humans have attempted to mask or enhance their own odor by using perfume.  Scent is one of the most powerful of senses. Smelling a certain fragrance can signal a season or a treasured memory or simply make a mundane task like cleaning a little more enjoyable.

 Everyday products have fragrance in them, such as…  Cosmetics, personal care products, cleaning products, air fresheners and of course fine fragrances.  On average the fragrance only makes up about 2% of the product.  However, that 2% is vitally important to the product's identity and functionality.

 In a survey it was found that eight major factors of mood are affected by fragrance.  They include a beneficial effect on:  irritation  stress  depression  apathy  They also include the enhancement of  happiness  sensuality  relaxation  Stimulation

 Fragrance influences health by making the act of cleaning more pleasant and rewarding.  Research shows that a pleasant fragrance is of top importance in the consumers’ mind when purchasing cleaning products.

 There is increasing evidence that odors may influence human responses to pain.  Such findings have been attributed variously either to odors directing attention away from the pain or to the fact that odors may influence moods, which in turn may modify the unpleasantness or intensity of pain.

 In a survey conducted by The New York Times, 38% of the male respondents and 31% of the female respondents said that they use fragrance to make themselves more romantically attractive to others.

 Over the past 30 to 40 years there has been a political and societal trend to eliminate as much risk from peoples lives as possible, especially from consumer products.  Allergies in general are on the increase but allergies towards fragrances are decreasing thanks to the work done by the industry to minimize the use of sensitizing materials.

 Buyer  Sales  Brand Manager  Perfumer

 The Fragrance Foundation’s online Certification Program for fragrance sales specialists is designed to establish the professionalism of fragrance selling.

What is a Perfumer  The training process is intense and rigorous, spanning many years.  Trainee studies natural and synthetic materials.  Must be able to create both simple and complex fragrances by combining and balancing these raw materials in creative and unique ways.  Incorporates these unique fragrances into various consumer products.

 American Society of Perfumers  Day Spa Association  The Fragrance Foundation  International Fragrance Association  International Perfume Bottle Association  Perfume Museum  Personal Care Products Council

 Identify your customer  Create your fragrance name  Describe the scent  Design the bottle  Develop a slogan  State where sold & price

 A perfumer is a trained professional who creates fragrances for household products, toiletries, cosmetics, and fine fragrances for men and women.  The United States is the world's largest perfume market with annual sales totaling several billions of dollars.