Field Experiment Sarah Stephenson, Drew Murray, Danielle Perri, Meche Rico

Introduction  Examining the effects of dress, conservative versus sexy, on customer service  IV: conservative dress vs. sexy dress  DV: customer service  Conservative Dress: wearing modest clothing that disguises one’s body  Sexy Dress: wearing revealing and provocative clothing  Does the way a person dresses affect how the employee perceives the customer?

Literature Review  “Sexy has become defined by our culture as objectification, which means girls in particular are turned into objects.” (Levin, D.E., & Kilbourne, J., 2009)  Women’s clothing trends have demonstrated a “widespread acceptance” of conservative dress” (Harp, S. S. et al, 1990)  Employee’s perception of the customer affects the level of service provided (Kim, M., & Lennon, S. J., 2005)

Research Method Conservative Dress VS  Makeup  Hair  Jewelry  Clothes  Shoes  Accessories Sexy Dress  Makeup  Hair  Jewelry  Clothes  Shoes  Accessories

Results

Results Con’t

Conclusion  Conservative dress received the best customer service