Overview of Sony Pictures Television Networks Materials Presented to Sony Corporation’s Board of Directors July 18, 2011

2  Sony Pictures Entertainment (SPE) produces and distributes films and television programs and operates Television Networks around the world  With attractive economics, Television Networks have become key contributors to SPE’s overall profitability and growth  SPE’s portfolio of Television Networks is global, with channels in 159 different countries  Indian Television Networks have been among SPE’s fastest growing and are budgeted to generate $91MM of EBIT in FYE12  MSM is the holding company for most of SPE’s Indian TV Networks assets; SPE owns 62% of MSM  MSM’s channels target Hindi and English speaking audiences in Northern India  SPE is exploring opportunities to expand its holdings to include regional language channels in Southern India Executive Summary

Television Networks are One of SPE’s Primary Lines of Business page 3 Film TV Networks TV Production Produce about 25 films per year Acquire select 3 rd party product as well Distribute films to theaters worldwide Make films available on home entertainment platforms including DVD, Blu-ray, VOD and pay TV, after theatrical release Operate Imageworks, a production studio for digital animation and visual effects Produce & distribute TV shows for broadcast network, cable networks, digital media and syndication markets in the U.S. Produce local language TV shows in approximately 25 non- U.S. countries Own library of approximately 50,000 TV episodes Manage and distribute branded networks and channel feeds in multiple languages around the world Leading global brands include AXN and Sony Entertainment Television (SET), Spin and Animax Own stakes in GSN, 3net and FEARnet and Sony Movie Channel in the U.S. Own and operate Crackle.com, an online video network and production studio 3

120 Feeds 159 Countries 543+ Million HH 22 Languages Sony Pictures Television Networks Portfolio Highly successful network brands benefiting from a global infrastructure

Networks Importance to SPE Earnings Diversifies revenue and profit base with higher growth and margins than content business lines Provides steady cash flow from dual revenue streams of subscriber fees and advertising revenue Delivered 10-year CAGR of 17% for revenue and 43% for EBIT, with current EBIT margins of 21% Further exposes the Sony brand and builds long-term asset value 5 ($MMs) SPT Networks Revenue and EBIT growth RevenueEBIT

India’s Importance to Growth in the Network Portfolio India continues to demonstrate strong economic growth –India is expected to be among the top 3 economies in the world by 2050 –As GDP grows, consumers are attaining higher levels of disposable income –India is the largest youth market in the world, comprised of approximately 340MM individuals under the age of 15 High growth potential for the Indian TV market –Media industry is forecast to grow at a 12% CAGR through 2014 –With an expected 13% revenue CAGR through 2014, Television is expected to be a primary driver of media growth –India represents the third largest television audience in the world –Today, of the 212MM households in India, 61% (130MM) are television households, leaving room for further penetration 6 Indian Media Revenues Growth of Television Households Source: PWC Report – Indian entertainment and media outlook 2010, FICCI-KPMG India Entertainment and Media Report ` Millions Households TV Households

Hindi Movies and Cricket Launched in 1999 Family, Comedy, Entertainment Acquired in 2005 Hollywood Movies Launched in 2006 (Channel 8) Bengali Movies Acquired in 2009 A bouquet of channels targeting Hindi, English, and Bengali speaking audiences Flagship General Entertainment Network Launched in 1995 Distribution through OneAlliance, 3 rd largest platform in terms of number of channels, 2 nd in terms of revenue One of the largest aggregators of Hindi programming in the world - over 12,000 hours in library With the exception of Channel 8, this bouquet is operated by MSM, a holding company in which SPE holds a 62% stake SPE Indian Networks: Brands 7

8 MSM: has two of the top five Hindi GE channels, making MSM a compelling offering for advertisers, and the two channels combined offer the same Gross Rating Points (GRPs) as the #1 channel – SET: MSM India’s flagship channel has doubled its ratings over the last 18 months; SET fluctuates between being the #3 and #4 ranked general entertainment channel – SAB: #1 channel among the tier 2 general entertainment channels (overall #5 position) and has taken over all of its competitors (Imagine TV, Star One, Sahara One) – SET MAX: Consistently ranked the #1 movie channel in India – PIX: Executing on a strategy to move from #3 to #2 by maximizing on a new output deal with SPT Distribution: Bouquet makes MSM highly desirable to cable operators MSM Financial Performance ($MM) Revenue EBIT SPE Indian Networks: Performance

MSM’s networks are available in Northern India, where a large population can be reached with content in two languages (Hindi and Bengali) SPE expanded into regional language channels with the acquisition of Channel 8 in West Bengal in 2009, which offers content for Bengali speaking audiences Expanding further into local language channels in Southern India would: –Give SPE’s networks a national footprint and improve competitive positioning –Capitalize on growth in advertising for regional language channels, which are growing faster than Hindi language channels –Enable the Sony brand to better connect with 40% of the Indian population SPE Indian Networks: Footprint and Growth Opportunities 9 MSM SPE (Channel 8)