2015 Unit Coordinator School Night Kickoff 1

Marketing Your Pack 2

Traditional Marketing 3

“Meet the Teacher Night” 4

Hand out flyers promoting Join Scouting Night. Have table with pictures from Day Camp and other fun pack activities. Have “sign-up” for those interested. Personally follow up to invite to Join Scouting night. Give out popcorn samples. Hand out copies of your pack meeting times, dates, location, activities, and contact information (1 page). Stand and Smile. Don’t sit down. 5

Social Media Presence Mom’s are on Facebook! Post pictures and videos of Scouting activities regularly (at least weekly). “Tag” families and school PTA/PTO page. Use to: –Promote upcoming event/activities in you unit –Share what you are doing with others – By “tagging” you will reach non- scout families as well. –Create awareness, fun, and excitement Recruit person that is good and social media and ask them to be in charge. Encourage Pack members to “like” and “share” post 6

Sample School Night Facebook Post 7

Give Back to Youth 8

Use Video for E- “Flash mob” Coordinated effort Have entire pack text video link to other parents at 3:00 p.m. on a given day Tag: “Join our Cub Scout pack on September 15, 7:00 p.m. at the school cafeteria” 9

Personal Ask Recruiting Youth –Business Card/Party Invitation –Bring a Buddy –Invite a Friend Adult –“Mom’s Night out” Use to promote school night as well as “2 nd Change” to join nights. Only 50% of parents feel they have been asked to join Cub Scouting 10

Business Cards / Party Invitation 11

Mom’s events Scout Mom’s inviting non-Scout mom’s to an event/activity. 10 Minutes on pack program and values of Scouting. Why they should join pack. Social event –Pampered Chef/Tupperware/Jamberry Party –Mom’s night out activity –Other ideas 12

School Night For Scouting 13

Set Up Set up tables and chairs as needed. Set up Cub Scout projects & exhibits. Make sure all materials and equipment are on hand. –Pre-opening game materials –Attendance sheets, den rosters and pens –Youth and adult registration applications –Boy’s Life mini-magazines –New Family Orientation Guides –Parent Talent Survey Sheets –Ceremony and games equipment –Pack Calendar & Contact Information Part of Parent Packets provided by Council 14

Gathering Time The welcoming committee greets families as they arrive. Ask parents to print name and phone number on attendance sheet. Each parent should receive: (in parent packets) Youth Application form Parent Talent Survey sheet Pack Calendar with contact information Boys’ Life magazine for their son New Family Orientation Guide Direct families to sit at tables by grade (use the table tents). Have a pre-opening “ice-breaking” game for early arrivals. Get the meeting started on time. 15

The Meeting Opening (Pledge, Oath, Law) Scouting’s Impact Explain the Program Annual Program Plan Parent Involvement (Talent Survey) Cost of Scouting Closing 16

17 Scouting’s Impact

Scouting Develops Character 1. Includes sustained, positive adult-youth relations with caring and supporting adults 2.Promotes development of life skills through program activities 3. Provides leadership opportunities 18

Sports or Scouting or Both? According to a Tufts University Study conducted by PHD Candidate Dan Warren: “What we found was that if kids are participating in sports and nothing else, things didn’t seem to go well. If they were participating in some type of youth- development program like the Boy Scouts, when you add sports into that, there is an amazing result. It catapulted.” 19

The program Age appropriate program –Tigers Wolf Bear Webelos Arrow of Light What is a Den? What is a Pack? Handbook Pack Annual Program Plan Parental Involvement 20

Participation Cost vs. Registration Cost Pro-rated registration cost in August is ($10 or $12). Pro-rated registration cost in September is $8 or $10). Boys’ Life cost is $5.00 in August and $4.00 in September. Participation cost based on your packs annual budget. Allow parents to start Scouting with only paying registration and Boys’ Life. Roll out fundraiser at September Pack meeting. Talk about goals for fundraising. 21

Amount Charged Effects Close Rate Change Enroll Change Attend Change Close Rate BM % BE % LB % NS % PT % TB % Missouri % KW % NT % PL % RTH % TH % TW % TR 512.8% Kansas % HOAC %

Parent Orientation Meeting 23

Sample Agenda Opening –Pledge, Scout Oath, Scout Law –Review Annual Program Plan in more detail with help needed –Cub Family Camp Introduce Pack Leadership and New Leaders Recruiting. Parent Involvement –Den Leaders –Committee Members –Scout Parents 24

Sample Agenda - Continued Training –YPT –LST Adult registration Finish Recruiting Volunteers 25

On-Boarding New Families Make new families feel welcome Support for new Den Leaders Best Foot Forward –School Night –1 st 3 Den Meetings –1 st Pack Meeting Good Communication 26

Making New Families Feel Welcome Greet at door when they arrive. Give orientation packet and pack information sheet with calendar and contact information Leader at each table to talk to parents while waiting to start. Welcome after school night reminding them of upcoming dates. Reminder text on day of 1 st meeting. 27

Good Den Leaders and Assistants Like planning games/activities for their son and son’s friends. Always the “go to” house after school or on weekends. Enjoy working directly with kids and can delegate task and responsibilities to other parents in den. 28

Good Committee Members Want to help, but be in the “background” vs. out front. Prefer to work with adults than children. Willing to take charge of a particular area, but don’t want weekly commitment (Pinewood Derby Chair, Family Camp Chair, Treasurer, etc.). 29

Scout Parents Everyone in Pack Help with 2-3 activities each year Use parent talent survey to id areas. Have sign up form for parents to commit. 30

Support new Den Leaders Have experienced leader help new den leader plan 1 st meeting and attend with them. Have new den leader “see” a meeting before expecting them to “do” a meeting. Follow up after on-line training to see if any questions or concerns. Recognize new den leaders at 1 st pack meeting. Call before 2 nd den meeting to make sure ready and comfortable. 31

Rock-in First Meetings 32

What’s next Set Recruitment Goal Choose and implement 7 marketing methods Assign pack representative for –Meet the teacher Night –School Night –Parent Orientation Meeting Create Annual Program Plan 33

Question and Answer 34

Share “Best Methods” 35