 Henry Ford once said, "You can have any color of car you want—as long as it is black”  In your opinion where did Henry Ford go wrong when he said this?

 Marketing › is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large  marketing strategy › Is a company’s plan that identifies how it will use marketing to achieve its goals SLIDE 2

 Marketing activities › As a consumer you are exposed to marketing activities all of the time. These are activities resulting from the marketing functions.  Marketing businesses › All businesses must complete some marketing activities even if that is not their focus. SLIDE 3

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