Mean Motocross Machines Cortney Robertson Paul Garcia Wes Schmidt

Background In the early summer of 1996 Wes’s dirt bike broke down, and instead of buying a whole new bike he called up Cortney and Paul to lend a helping hand building a new bike. Shortly after the three teamed up to build more bikes and sell them. Thus Mean Motocross Machines was started.

Roles CEO- Wes Schmidt CFO- Cortney Robertson CTO- Paul Garcia

Company Info We Sell parts Throttle Tires Clutch Engine Brakes We Repair Bikes Any problem we can fix it 1.Contact repairman 2.Set appointment date 3.Bring in bike 4.Inspection of bike 5.Follow up call with price 6.Do Repairs 7.Pick up bike We Sell Bikes Kawasaki CRF70F ;$5,000 Honda XR400R ;$5,500 Yamaha Enduro 250 ; $6,300 KTM Moto 450 ; $3,500 Suzuki CR250 ; $5750 We Buy Bikes Process to selling a bike to Mean Motocross Machines. 1.Contact either in-store or via web. 2.Set up appointment with sales representative 3.Viewing of the bike 4.Negotiating price

Storefront Mechanic shop Dirt Bikes on display Bring in bikes for sale Purchase bikes, and other bike accessories Store front customers – Local – Looking for work done on their bike

Website Order Parts Throttle Tires Clutch Engine Brakes Order Customized bikes 1.Pick make 2.Pick model 3.Pick year 4.Engine size 5.Color/Design 6.Price range Price comparison & Blog We guarantee to publish book value prices alongside our price. Also blog features for feedback. Contact Information Published contact info on the site of the store location. As well as phone numbers to storefront as well as the repair shop.

Customer Demographics Storefront customers Region based (local) Dirt bike enthusiast Repair Customers Pre-Built Bikes Online Customers Nationwide Parts customers Dirt bike enthusiast Customized Bikes

Marketing (storefront) Adds in local newspapers – Advertising our company and products we sell. It will be reoccurring every week Brochures – Set brochures in local business’ that have more in depth information about the products we sell and the services we offer. Business Cards – Names and information to contact us – Typically given out on the storefront. Loyalty Card – Offers discounts for repeat business

Marketing (online) Display Ads – Appears when dirt bike is searched on Google. – Worldwide Video – Appears on YouTube before certain motocross videos. – Worldwide Affiliate and blog marketing – Have a blog on our website

References Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education