Confidential & Proprietary Copyright © 2008 The Nielsen Company Consumer Confidence and Attitudes towards Recession IAA Conference 15 December 2008.

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Presentation transcript:

Confidential & Proprietary Copyright © 2008 The Nielsen Company Consumer Confidence and Attitudes towards Recession IAA Conference 15 December 2008

Confidential & Proprietary Copyright © 2008 The Nielsen Company Executive Summary 38 out of 52 countries are pessimistic about the economic situation in their country in the 2nd half 2008 – A major drop in the Consumer Confidence Index for the 2 nd time in 12 months Economy now the major concern for consumers globally 63% of respondents believe they are in economic recession – Only 1 in 5 believe the recession will be over in the next 12 months Consumers likely to cut back on spending on clothes, entertainment, brown goods – Globally, 1 in 3 would switch to cheaper groceries to cope with tight money

Confidential & Proprietary Copyright © 2008 The Nielsen Company Global average 84 Changes 2H08 vs.1H08 Changes 1H08 vs.2H07 Most of the countries are losing confidence in their economy for the 2nd time in 12 months 2H 2008 Nielsen Consumer Confidence Index Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Europe and North America are even under the global average Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Perceptions of Local Job Prospects over the NEXT 12 Months – Romanians quite optimistic Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Perceptions of State of Personal Finances over the NEXT 12 Months – Romanians quite optimistic Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Perceptions of Good or Bad Time for people to buy the things they want and need over the NEXT 12 Months Romanians’ good perception towards jobs and finances will not necessarily translate into spending Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Consumers’ major concerns Romanians’ top concerns more personal in nature Global Consumer Romanian Consumer Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Do you think your country is in an economic recession at the moment? Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company Do you think your country will be out of an economic recession in the next 12 months? Source: Nielsen Global Online Consumer Survey / Oct-08

Confidential & Proprietary Copyright © 2008 The Nielsen Company What are consumers willing to do in a recession? - Staying home is the new way of going out! - Romanians quite attached to their brands and unwilling to downtrade Source: Nielsen Global Online Consumer Survey / Oct-08