1 Objectives Bring Crackle to break-even Continue to build the Crackle brand with quality originals, a meaningful Film and TV business, and broader reach Note: These are “top level” headlines that will be combined with Andy’s

2 Market Considerations Competition continues to increase – Fox and NBCU Costs to acquire programming continue to escalate Macro economy has slowed ad sales growth Numerous opportunities to acquire networks or launch new networks with significant returns when others can’t invest Digitalization creates numerous opportunities for channel carriage for those with well established brands and stakes in the ground Premium content and branding is critical for Crackle in light of a challenging digital ad sales market Broader cross-platform distribution is important for Crackle as digital video viewing fragments Note: These are “top level” headlines that will be combined with Andy’s

3 Crackle Networks – Key Strategic Goals

4 Crackle Networks – Market Considerations and Initiatives [To be updated] Challenged Ad Sales market increases need for differentiated, premium brand and ad packages Digital video viewing is growing but fragmented, requiring broader cross-platform distribution As traditional networks are securing digital rights, Crackle provides a platform for SPT to control our library online DVD sales continue to decline Reinforce the Crackle brand with original series and targeted library content Create strategic programming, product-driven ad packages, and content bundles to drive sponsorship Cut costs to align with new business plan Increase premium streams and time spent on site to create more ad inventory Leverage global distribution partners to extend Crackle branded destinations to select international markets Continue to build a meaningful home for strategically important talent from the studio Unlock short avails window for library content, and create genre-based bundles for audience and advertisers Capitalize on Angel of Death model with emphasis on projects valued by TV sales Market ConsiderationsInitiatives

5 Crackle Traffic Performance and Forecast Internal (Omniture) Add Stats for March of 2010, 2011, 2012, 2013 Add: Customer acquisition cost Unique Users Streams per Unique User Monthly Revenue

6 Crackle Networks Financial Summary EBITRevenue NOTE: Traditional television excluding Digital Networks, Digital Studio, and Crackle FY10 Q2/BDGT. FY11 MRP/Prior FY12 MRP/Prior FY13 MRP FY10 Q2/BDGT. FY11 MRP/Prior FY12 MRP/Prior FY13 MRP [$ to be updated Add totals at end]

7 Digital Production Assumptions Multiple-Revenue Premium Shows 4 to 6 premium digital short-form series per year – Also to be released on DVD and TV windows – Average production cost of $1MM FY09 productions – Angel of Death (greenlighted): Starring Zoë Bell, pre-production Sept ’08 – Video Village (in negotiation): Based on the life of, and narrated by, Quentin Tarantino Revenue and cost will be contributed from other SPE divisions: SPHE, SPTI, and SPT Online-Distribution Shows 15 to 20 digital short-form series per year Average production costs of $200k per series [To be updated]