Presenter Name, Credential Title

The Challenge To conduct one of the most ambitious pieces of global industry research ever conducted on the field of professional coaching. Delivered in 9 languages Mobile device compatibility 6-month survey field time

The Outcomes 12,133 valid responses 117 countries Not one “zero return” day All 50 U.S. states

117 Countries Participated 100+ returns (31 countries) returns (7 countries) Fewer than 50 returns (79 countries)

Main Findings About You—The Coach

Regional Breakdown by Gender Coaching remains a female-dominated profession; however, there are more male coaches coming through in Asia and Latin America.

Regional Breakdown by Gender Base: 12,091

Level of Formal Education More than half of coaches have a third level qualification.

Coaching Experience Coaches are becoming more experienced with almost one in five coaches now having at least 10 years experience. Base: 2007: 5,415; 2012: 12,090

“I View Coaching as…” Coaches predominately view coaching as a profession. Base: 12,133

Coach-specific Training More than three quarters of coaches have received accredited/approved coach-specific training. Base: 12,133

Importance of a Credential Three-quarters of coaches (76%) agree that the people and organizations who receive coaching expect their coaches to be certified/credentialed. Base: 12,104 Strongly disagree Somewhat disagreeSomewhat agree Strongly agree

Main Findings The Size of the Profession

Profile of the Profession Total revenue generated by coaching: $1,979 million USD Total number of coaches: 47,500 Average annual revenue generated by coaching: $47,900 USD Three Key Statistics

Profile of the Profession Three Key Trends Average fee for 1-hour coaching session: $229 USD Average number of clients currently coaching: 10 Average hours per week working as a coach: 13

Main Findings Key Issues Facing the Profession Past and Future Trends

Looking Back: A Volume Driven Recovery While the number of clients, coaching sessions, and revenue had increased, the average fee for 1-hour sessions remained the same over 12 months. Base: 9,820—9,927

Looking Back: Will Key Indicator Trends Remain the Same? Both ICF Member and non-ICF Member coaches have the same positive outlook over the next 12 months. Base: 9,786-9,883

Did the Global Economic Downturn Bring Coaches Together? More ICF Members (36%) than non-ICF Members (25%) have joined a professional coaching organization in the past 12 months. Base: 9,810

Regulation of Coaching More than half of the coaches surveyed felt that coaching should become regulated. Among those coaches, and those who remained unsure, the majority felt that professional coaching associations were best placed to handle this responsibility.

Regulation of Coaching Do you believe that coaching should become regulated? Base: 11,401 Who do you believe would be the best placed to regulate the coaching industry? Base: 8,732 (those who answered “Yes” or “Unsure” to the previous question. Unsure 24% Yes 53% No 23% ICF: 55% Non-ICF: 51%ICF: 87% Non-ICF: 80% Professional coaching associations 84% Individual coach practitioners 6% Government entities 10%

Regulation of Coaching Do you believe that coaching should become regulated? Base: 8,732 Coaches in North America are significantly less likely to see the need for regulation.

Biggest Obstacle in the Future… Base: 11,280 More than 40% of coaches believe the biggest obstacle for coaching over the next 12 months will be untrained individuals who call themselves coaches.

Biggest Upcoming Opportunity… Base: 11,300 Just over one third of coaches believe that increased awareness of the benefits of coaching is the biggest opportunity for the next 12 months.

Final Report Coaching Profession: Size & Key Trends Profile of Coaches Training and Accreditation Profile of Clients Interaction between Coach and Client Key Issues and Future Trends Technical Appendix

Contact ICF ICF Headquarters 2365 Harrodsburg Rd, Suite A325 Lexington, KY USA Coachfederation.org/coachingstudy2012