Revenue Management for the Hospitality Industry 班級：碩流通一甲指導老師：李治綱教授研究生： M98D0110 凃均維.

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Presentation transcript:

Revenue Management for the Hospitality Industry 班級：碩流通一甲指導老師：李治綱教授研究生： M98D0110 凃均維

Introduction Differences are the result of an increasingly common strategy to maximize revenue (and profits) in the Hotel industry. RM is a scientific technique that combines Operations Research, Statistics and CRM and categorizes customers into price bands, based on various services.

Why Revenue Management? Segmented Market Fixed Capacity Perishable Inventory Low Marginal Cost Advanced Sales Demand Fluctuations

How does it all work? Market Segment Identification table table Demand Forecasting Allocation Overbooking

A B757 jet flying from Chicago to Boston. The aircraft has about 180 seats.

Challenges & Conclusion Measuring performance of an RM system is a major issue. Differential pricing is here to stay. RM can impact the motivational level of the employees.

END