Sports Marketing Sports spectators often have more in common than just the sports –Competition –Tastes –Spirit/Fanaticism The goal of sports marketing– determine fans interests, and fill marketing needs

Target Market 1 st step in marketing a product Target Market- a specific group of people in which all of your marketing efforts are focused towards –Be as specific as possible E.g. George Foreman grill targets health conscious people who are cooking for themselves

Demographics Successful marketers determine demographics about their customers –INCLUDE: age groups, marital status, genders, education level, socioeconomic status (income bracket)

Disposable Income Income left over after paying bills Money used for entertainment, clothes, sporting events etc. Important when determining your target market

Spending Habits Important to research target markets spending habits at sporting events in order to maximize profit Ticket price depends on targets interest, importance of event, popularity of athletes, rivalry associated with contest

Spending Habits Remember—fans are willing to pay for team/celebrity identified clothing, equipment, expenses for food & travel In 2004 family of four pays $155 to attend a major league baseball game (Includes: tickets, parking, hot dogs, drinks, programs and souvenirs) –Highest: Fenway Park=$230 In 2002, baseball’s average regular season ticket was $18.69, NBA’s average ticket cost $43.65 NFL’s average ticket went for $50.02