OpenField Consolidates Stadium Data, Provides CRM and Analysis Functions for an Intelligent, End-to-End Solution COMPANY PROFILE : OPENFIELD Founded by.

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OpenField Consolidates Stadium Data, Provides CRM and Analysis Functions for an Intelligent, End-to-End Solution COMPANY PROFILE : OPENFIELD Founded by AP2S in 2012 for new stadiums in France and Europe, OpenField is an intelligent end-to-end stadium solution that helps to move into a new technological and analysis context in order to optimize overall management. WHAT WE OFFER LEARN MORE To get up-to-date information that can help you make decisions in data management and customer relationship management solutions for stadiums, please visit OpenField is a data management, customer relationship management, and geo business intelligence (GeoBI) solution. With data connectors, OpenField links to business tools such as ticketing, catering, access control, and e- commerce websites. It also connects with building management systems to manage data in three dimensions: Data factory: business connectors (variable frequency of data exchange and unique data repositories), data management (Biztalk, Appfabric, BAM), and data warehouse. Business management: customer relationship management, marketing, commercial, and sales tools with Dynamics AX Business desk: Real-time geo BI reporting and supervision (SQL Server, streamInsight, Power BI), contextual and dynamic services. The right message through the right channel to the right person at the right time and the right place (based on customer, products, consumption, behavior, spaces, and geographic data). In the management of stadiums, arenas, and clubs, business and infrastructure applications frequently operate in silos, making it difficult to have a wide and clear vision of diffuse data (costs and revenues). OpenField enables the collection of declarative consumption and behavior data from all connected applications in order to offer useful management and analysis functions for marketing, commerce, building, and business intelligence. Today, CRM is a trade! OpenField helps communicate intelligently with clients. Customer relationship management (CRM) functionality manages information and converts analysis into anticipation as quickly as possible. OpenField is deployed in the cloud on Windows Azure, which gives it flexibility and cost optimization: When a stadium hosts thousands of fans during a few hours, the platform is reliable and can add computing power; on off days, it is able to reduce infrastructure in order to optimize resources and costs. © 2014 OpenField

KEY USE CASES WEB APPLICATIONS Build anything from lightweight websites to multi-tier cloud services that scale up as your traffic grows. CLOUD STORAGE Rely on geo-redundant cloud storage for backup, archiving, and disaster recovery. BIG DATA & HPC Get actionable insights from your data by taking advantage of a fully compatible enterprise-ready Hadoop service. MOBILE Accelerate your mobile app development by using a backend hosted in Windows Azure. Scale instantly as your install base grows. MEDIA Create, manage, and distribute media in the cloud – everything from encoding to content protection to streaming and analytics support. FLEXIBLE APPLICATION MODEL Windows Azure provides a rich set of application services, including SDKs, caching, messaging, and identity. You can write applications in.NET, PHP, Java, node.js, Python, Ruby, or using open REST protocols. This is all part of Microsoft’s promise to let you build using any language, tool, or framework. ALWAYS ON, ALWAYS HERE Build resilient applications with automatic operating system and service updating, built-in network load balancing, and geo-redundant storage. Windows Azure also proudly delivers a 99.95% monthly SLA. You can rely on decades of experience in data center operations and trust that everything Windows Azure offers is backed by industry certifications for security and compliance. DATA CENTER WITHOUT BOUNDARIES Windows Azure makes it easy for you to integrate your on-premises IT environment with the public cloud. Migrate your virtual machines to Windows Azure without the need to convert them to a different format. Use the robust messaging and networking capabilities in Windows Azure to deliver hybrid solutions, and then manage your hybrid applications from a single console with Microsoft System Center. GLOBAL REACH With data centers around the globe, a massive investment in data center innovation, and a worldwide Content Delivery Network, you can build applications that provide the best experience for users, wherever they are. Learn more: © 2014 Microsoft Corporation. All rights reserved. Windows Azure is an open and flexible cloud platform that enables you to quickly build, deploy, scale, and manage applications across a global network of Microsoft data centers. You can build applications using multiple languages, tools, and frameworks.