The American Dream in the 50s Chapter 19.2. The Organization and the Organization Man Growth of the Service sector White collar jobs-high paid jobs in.

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Presentation transcript:

The American Dream in the 50s Chapter 19.2

The Organization and the Organization Man Growth of the Service sector White collar jobs-high paid jobs in offices Corporations Conglomerates-a major corporation with that includes a number of smaller companies

Franchises-a company that offers similar products or services at many locations Social Conformity-company men

The Suburban Lifestyle The Baby Boom Advances in medicine and childcare Dr. Jonas Salk-polio Dr. Spock-child care book

Women’s roles Housewife, stay at home mom Ozzie and Harriet Leisure in the 50s Appliances, Sports,Comic books, magazines, movies, music

The Automobile Culture Automania-need car Interstate Highway system 41 million miles of road mobility

Consequences of mobility Accidents Pollution Traffic Public transportation decreases

Consumerism Unbounded Comsumerism New products Appliances-TVs, tape recorders, HiFi, lawnmower, BBQ, swimming pools

Planned obsolescence “throw away society” Buy now pay later Credit card Installment plan

The ad age Consumerism Marketing Papers, magazines, radio, TV, billboards

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