Team Project (written) Evaluation  Spelling & Grammar – 2 errors  Adherence to MLA or APA format  Professionalism of appearance  Use of charts, tables and other graphic aids  Consistency or Smoothness of flow  Presence of Executive Summary  Accurate use of strategic terms  Evidence of a quality interview  Comprehensiveness of the strategic audit  5–year financial trend analysis  Demonstration of a good grasp of competition  Comprehensiveness of team recommendations  Use of appendices to support positions taken or to illustrate products

Team Project (verbal) Evaluation  Professionalism of appearance of team members  Quality of slides – use of graphics for complex data  Ability of speakers to maintain eye contact w/audience  Demonstration that presentation was well rehearsed  Ability to present within time constraints of 20 minutes at the podium plus questions  Presenting the project in such a manner that the audience grasps the content of the audit and can appreciate the recommendations

Strategy Evaluation Corporate, Business Unit and Functional Levels

Corporate Level Strategy Evaluation Examples include:  Budget Analysis  Increased Earnings  Increased Revenues  Increased ROI  Max. Shareholder Wealth  High Productivity  High Product Quality  Strong Customer Satisfaction  Increased Market Share  Strong Global Presence  Increased Productivity  Positive Reputation Image

Definitions  Efficiency – ability of the org to minimize use of resources in achieving org’l objectives  Effectiveness – org’s ability to complete or reach goals  Productivity – specific measure used in the production/operations/manufacturing area regarding total outputs divided by inputs needed to generate the outputs.

Limitations Some measures can reflect economic conditions beyond the control or influence of the organization. Other measures can be manipulated by management to create a favorable outcome to the detriment of the organization.

Benchmarking  Benchmarking is defined as the search for best practices from other leading org’s (competitors or non-competitors) that are believed to have contributed to their superior performance.

Portfolio Analysis  BCG Matrix  McKinsey-GE Spotlight Matrix  Product-Market Evolution Matrix

BCG Matrix Relative Market Share Industry Growth Rate High Low High Low STARS CASH COWS QUESTION MARKS DOGS

Business Unit Strategy Evaluation Typically focused on targeting business unit level’s:  Revenues  Market Share  Profitability

Functional Strategy Evaluation Involves using specific quantitative and qualitative measures for each of the functional areas - what was done - what was supposed to be done - assessing the variances - determining what occurred