Unit 12 International Marketing Management and Careers Determine the skills needed and issues related to International Careers

192 Unit Determine the skills needed and issues related to International Careers Goals List the skills needed for an international career. Identify the issues facing expatriates. Explain how an individual can start developing an international career.

193 Terms expatriate culture shock foreign enclaves repatriation culture shock

194 Meet Teri Read the article titled “going global” as you compile a lit of the skills Teri possessed to fit a career in international marketing

Issues with International Staffing – In the past the belief was that there were not enough trained managers in foreign markets – Expatriates used instead of local managers – Shift in last 20 years toward more local management Best to use expatriates only during initial setup and training Train local managers to gradually assume management control

196 International marketers need a variety of skills to be successful when working in overseas markets. 1. ability to adapt 2. technical competence 3. spouse and family adaptability 4. human relations skills 5. desire to serve overseas 6. previous overseas experience 7. understanding of host country’s culture 8. academic qualifications 9. knowledge of host country’s language

197 EXPATRIATES: An expatriate is a person temporarily or permanently residing in a country and culture other than that of the person's upbringing or legal residence

EXPATRIATES: Advantages: Expatriates often receive larger compensation packages Receive extra benefits for housing, taxes Disadvantages: Higher cost of moving and living abroad But they also have to deal with cultural shocks and repatriation culture shocks Higher pay may cause problems with local managers

199 Culture Shock Culture shock The trauma experienced when one moves into a foreign culture The main reason expatriates sometimes fail Foreign enclaves Special areas where foreigners reside. Allow to face cultural shocks and have a social life.

1910 Repatriation Repatriation culture shock The culture shock expatriates experience upon return to their home country. Hard to re adjust at work culture upon returning home as relationships that once existed at parent company may be gone. Must re-establish networks and friends

1911 STARTING A CAREER IN INTERNATIONAL MARKETING An international marketing career has advantages and disadvantages. advantages exciting interesting lucrative

1912 STARTING A CAREER IN INTERNATIONAL MARKETING (continued) disadvantages tough to leave  home country  family  friends  community ties

1913 Summarizing skills Most important factors needed for success in an international marketing career include: adaptability technical competency Language skills

1914 Language Skills English is the world’s business language. Learning at least one additional language is important for a number of reasons. can help you communicate in foreign cultures increases your understanding of foreign cultures

Test your knowledge 1. The trauma experienced when one moves to a foreign country is called: A.Culture shock B.Repatriation culture shock 2. A special area set up by companies or government for foreign workers is called an __________

1916 “International Career” Activity Assume you were to pursue a career in International marketing. Use computer to research some IM careers. List your short term and long term career/education goals. Thereafter develop an ideal resume that you would like to have in five years. Include those events (education/work experience/voluntary works etc.) that would make you a good candidate for international marketing employment. Hint: you may use as a resource

Checklist/Exit ticket expatriate culture shock foreign enclaves repatriation culture shock