CREATIVITY 1. The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc. 1

CREATIVITY 2. Originality, progressiveness, or imagination: – the need for creativity in modern industry; creativity in the performing arts. 2

CREATIVITY 3.the process by which one utilizes creative ability: – Extensive reading stimulated his creativity. 3

INVENTION According to U.S. Patent Law: A new, useful process, machine, improvement product of some unique intuition or genius 4

INNOVATION Adopting, altering or adjusting that which already exists Innovation means turning creativity into bottom line results 5

INNOVATION Schumpeter defines innovation as a process of Creative Destruction: the quest for profits pushes to innovate constantly… by breaking old rules to establish new ones. 6

INNOVATION This implies: – new products – new combinations – new processes – new markets, or – new organizational forms. 7

7 Success Factors to Innovation Handout Discussion 8

Creative Exercise Creativity Tool: Creative Whack Pack – Sometimes, you just need a whack on the head to jolt you out of habitual thought patterns that prevent you from looking at things in a fresh way – Four types of thinking in the creative process 9

The Explorer The Explorer is your role for discovering he resources you’ll use to create or generate new ideas

The Artist The Artist is your role for transforming your resources into new ideas.

The Judge The Judge is your role for evaluating an idea and deciding what to do with it.

The Warrior The Warrior is your role for implementing your idea

Exercises Get Acquainted with the Four Roles – Spend some time to scan through the cards Your Creative Style – Sort the cards into 3 piles: things you’ve done in the past month; in the past year; you seldom do – Are there any patterns to the suits in each pile? – Any strong suits? Weak suits? – Any trends in the patterns? Apply the tool to a specific situation, challenge, or problem that requires a new solution