Marketing tools. New web sites About the new web sites Purpose -Increase brand awareness -Educate the target group 1.Why hearing products? 2.In which.

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Presentation transcript:

Marketing tools

New web sites

About the new web sites Purpose -Increase brand awareness -Educate the target group 1.Why hearing products? 2.In which situations? 3.How does it work? Target groups PrimaryEnd users and relatives SecondaryProfessionals

About the new web sites Available domains Com, se, us, de, dk and no Extranet for distributors (.com, se, dk, de, no) New features…

Sound demo

Extranet

Extranet - How to register 1. Go to 2. Fill out the password: comfort Fill out the form and click Register. 4. An auto generated password will be send to your . Use this password to login on

Developments 2012 Sound demo Videos Test datas

Graphic Guidelines

Logotype and colors

On going marketing activities

On-going and recent activities Roll-out of Comfort Digisystem Receiver DT10 Two prestige awards – Best New Product at AudiologyNow! – Swedish Embedded Award Articles and PR in magazines Newsletters

Marketing activities 2012

Marketing and sales support material Market segmentMaterialAvailable Product launch Receiver DT10Roll-out sales materialavailable to order (extranet) Next step sales support kitMarch-April SchoolTrifolder (eng)available to order New “brochure”March At WorkNew “brochure”June CI and bone-anchored HATrifolders – school & work (eng)available to order Compatibility overviewAvailable (extranet) Technical information and sales material successively during 2012