Poverty and Telephony Access in Latin America and the Caribbean Mobile Opportunities:

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Presentation transcript:

Poverty and Telephony Access in Latin America and the Caribbean Mobile Opportunities:

1.MOBILE OPPORTUNITIES Survey 2. Key Results 3. Conclusions and Recommendations CONTENTS

Mobile Opportunities Survey 1

Mobile users vs. owners Patterns of Use Key Access Strategies Value of Use Reasons for not being a user RESEARCH QUESTIONS

7 LAC countries total of 7168 surveys low income urban inhabitants METHODOLOGY

KEY RESULTS 2

most people in LAC are USERS and OWNERS 90 JAMAICA MEXICO BRAZIL PERU ARGENTINA T&T COLOMBIA 89 (%)

96 98% T&TJamaicaPeruMexicoColombiaBrazilArgentina LAC is prepaid REASON control mobile spending

Most users think mobile services are neither cheap nor expensive COST PERCEPTION users value mobile use ARGENTINA T&T PERU COLOMBIA MEXICO JAMAICA BRAZIL cheapneither/norexpensive

Mobile services at the BOP appears to be inelastic to tariff variations DEMAND ELASTICITY

Most common cost-control strategies: ¨beeping¨ or simply not making outgoing calls for a period of time COST REDUCTION STRATEGIES

BARRIERS TO OWNERSHIP Service affordability remains a key barrier for increased adoption of basic as well as value-added services. ARGENTINA T&T PERU COLOMBIA MEXICO JAMAICA BRAZIL Can’t afford itNot necessary

TYPICAL BASKET USAGE Most users in LA make less than one call a day, while outgoing call levels are higher in Carribean countries because of more affordable tariffs. ARGENTINAT&TPERUCOLOMBIAMEXICOJAMAICABRAZIL averagemedian Total outgoing calls per week

KEEPING IN TOUCH IS KEY Most mobile calls are made to friends and family, followed by business- related calls ARGENTINAT&TPERUCOLOMBIAMEXICOBRAZIL friendsworkplacerelatives Destination of outgoing calls 100% 0

SMS: MAIN NON-VOICE APPLICATION SMS is the only service beyond voice that is gaining rapid adoption across the region ARGENTINA T&T PERU COLOMBIA MEXICO JAMAICA BRAZIL SMS use among mobile phone users (%)

16 CONCLUSION & RECOMMENDATIONS 3

Mobile Telephony is not a luxury good Economic impact is mediated by social capital variable such as strengthening of trust networks Improved coordination of informal job markets. Poor attribute a significant improvement in quality of life to mobile access: consistent with high expenditure level & low elasticity of demand.

Tariffs are the main barrier to access Lower tariffs do not have to penalize operators results show a wide margin for win-win initiatives thru increased traffic & value-added services to BoP. M-banking and M-government are still underdeveloped in LAC. As users inch up the technological learning curve and equipment prices continue to fall, Mobil Opportunities will only increase.

Emergent Markets: BOP Emergent Technologies: M-commerce M-banking M-government Emergent Consumers: A greater proportion of women use Mobile Phone Informal workers and Micro entrepreneurs: buisness opportunities

Poverty and Telephony Access in Latin America and the Caribbean Mobile Opportunities: