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Business Plan Executive Summary Company Summary Objectives Services Mission Start Up Expenses Start Up Funding Personnel Plan Pro Forma Profit and Loss Marketing Strategy

Executive Summary High school students account for an estimated 2 million injuries, 500,000 doctor visits, and 30,000 hospitalizations each year. My name is Jordan Van Liere and I have just recently graduated from USD and attained my chiropractor license. I plan to open Chips' Chiropractors in Chester, South Dakota. For the first 4 years of college I went to SDSU before being accepted into the chiropractic program. I will be mainly focusing on sports injuries.

Company Summary Chips’ Chiropractics is a chiropractic service started and owned by myself, Jordan Van Liere. This company will provide quality chiropractic services to athletes of all ages.

Objectives Continually develop, strengthen, and improve chiropractic services Strength Chips’ Chiropractics commitment to chiropractic services Try to increase the referrals of surrounding doctors Build referral into repeat clients

Services At Chips’ Chiropractics, we believe that the best possible performance for an athlete is the proper balance of exercise, nutrition, and care of the body’s framework. The most delicate and important organs are supported and protected by the skull and spinal vertebrae. I will be able to locate the point of your interferences, and correct the spinal misalignments so the body can re-establish its balance and heal itself to the best of it’s ability.

Treatments Chips’ Chiropractics offer treatments for various condition including, but not limited to: Athletic injuries Low back and neck pain Neck and arm pain Headaches Shoulder, knee, and foot pain

Mission My mission is to focus on sports related injuries and to provide the care necessary for athletes in the Lake Country region. I mainly will be working with active middle aged people, as well as high school athletes.

Start Up Expenses Legal Miscellanous Fees $300 Stationary Business cards, notepads, etc Brochures Company Advestising $500 Insurance Property Liability, Professional Insurance $800 Rent 1000 sq. feet at $10 sq. foot $10,000 Expensed Equip Lobby Furniture $5,000 Leased Equip Adjustment table, Massage Bed, etc. $15,000 Interim Operating Expenses Payroll-first three months $2,500 Total Start Up Expenses $34,400

Start Up Funding Start up Costs-$34,400 Personal Investment-$1,000 Total Funding Required-$33,400

Personnel Plan Personnel Plan Year 1 Year 2 Year 3 Dr. Van Liere $60,000 $63,000 $66,000 Receptionist/Bookkeeper $10,000 $11,500 $12,775 Total People 2 Total Payroll $70,000 $74,500 $78,775

Pro Forma Profit and Loss Gain and Loss Year 1 Year 2 Year 3 Sales $140,000 $150,000 $160,000 Expenses Payroll $60,000 $63,000 $66,000 Sales and Marketing $5,000 Depreciation $0 Leased Equipment $10,000 Utilities $1,400 Insurance $1,800 Rent Payroll Taxes $7,000 $8,000 $9,000 Total Operating Expenses $95,200 $99,200 $103,200

Continued EBITDA $44,800 $50,800 $56,800 Interest Expense $4,800 $0 Net Income Before Taxes $40,000

Marketing Strategy Even though I plan to get many referrals from doctors of the surrounding area, it will still be important to market Chips’ Chiropractic services. I will continue to speak to local group on preventing sports injuries. This involves high school kids and middle aged athletes. Showing people that I am involved in the community will be a key component. In addition, Chips’ Chiropractic will sponsor an annual basketball tournament for elementary students in the local high school gymnasiums.

Conclusion Chips’ Chiropractics will be a private practice clinic specializing in rehabilitating sports injuries. Our three year plan indicates that we should be able to be self funded after the first year. My personnel plan is that I should be able to make $50,000-$60,000 each year, and the practice will generated a net income of $40,000-$50,000.