冯乐萍 陈俊红 蔡若薇 钟琦琦 方晓娜 梁中觉 钟颖欣 林颖宜 黄燕玲 佘琦 资料下载：www.1ppt.com/ziliao/ PPT课件下载：www.1ppt.com/kejian/ 范文下载：www.1ppt.com/fanwen/ 试卷下载：www.1ppt.com/shiti/ Word教程： www.1ppt.com/word/ Excel教程：www.1ppt.com/excel/ 优秀PPT下载：www.1ppt.com/xiazai/ PPT教程： www.1ppt.com/powerpoint/ 节日PPT模板：www.1ppt.com/jieri/ PPT素材下载：www.1ppt.com/sucai/ PPT背景图片：www.1ppt.com/beijing/ PPT图表下载：www.1ppt.com/tubiao/ PPT模板下载：www.1ppt.com/moban/ 行业PPT模板：www.1ppt.com/hangye/ 教案下载：www.1ppt.com/jiaoan/ 制作小组：Group one 小组成员： 冯乐萍 陈俊红 蔡若薇 钟琦琦 方晓娜 梁中觉 钟颖欣 林颖宜 黄燕玲 佘琦

contents Brand Introdution Target Market Marketing Mix (4Ps)

Brand Introduction In 1931, Mr. Guerin, a beauty expert, and Dr. Haller, skin doctor of Vichy spa treatment center, co-founded VICHY healthy skin care product. Its products sell well in the global 63 countries and regions, with 5700 outlets and annual sales of more than 200 million francs.

Brand Introduction Registered as VICHY trademark, and won a great success Now Vichy, has become the first brand of skin care products in European pharmacies, is the main brand of l’oreal group, the most famous group in the world. t 01 Content 02 Content 03 Content Layouts 4

Target Market Vichy since entering the market in our country, the form of advertising is mainly adopted by the magazine, newspaper, such as "girlfriend", "fashion", Vichy through advertising readers, identify its customers, white-collar or women with strong economic strength.

Target Market In the needs of the customers have their special: they pay attention to the quality and level. This need to be on the high standard requirement of core products, and reflect more on the additional product.

Marketing Mix----Product VICHY PURETE THERMALE TONER VICHY AQUALIA THERMAL CREAM (LIGHT) BI-WHITE MED WHITENING EMULSION Bi-White MED Essence

Marketing Mix----Product

Marketing Mix----Price Most products such as cleaning(清洁)products and hydrating (补水)products are about 200RMB. Some exceptions like whitening(美白)products and firming skin(提拉紧致) products cost 300-400RMB.

Marketing Mix----Price

Marketing Mix----Promotion 1、Step up publicity. Takes good advantage of the combination of various promotion methods such as TV advertising, radio advertising, poster-distribution in pharmacies and putting up POP advertisemens in shopping malls. 2、Adjust to the native culture. 3、Offer perfect service. a.Enables its consumers to have an intuitive understanding of their own skin types. b.Recommend its consumers the exact products. c.Establish user files and examinate the user’s skin regularly. Improves Vichy’s service image and enhance its consumer-loyalty Provides reliable information for the improvement and development of Vichy products.

Marketing Mix----Place Place: pharmacy, cosmetic stores Channel： 1.direct selling（ Manufacturer→Customer） 2. Indirect selling (Manufacturer→ Retailer→ Customer） Covering area：covering 24 cities in China，over 300 cosmetic stores

Marketing Mix----Place

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