Beth Springer EVP, International & Natural Personal Care The Clorox Company Lyne Brown Vice President Sales, Cleaning Division The Clorox Company

The Future Started Yesterday Strategic Planning for the 21st Century An Interactive Dialog

1913 Founded as an industrial bleach company 1928 Went public 1957 Acquired by Procter & Gamble 1969 Independent again, still making only liquid bleach Clorox Then:

Clorox Now: Sales of $5.3 Billion 8300 employees 20% outside USA SIX R&D facilities Traded on NYSE Manufacture products in 25 countries More than two dozen plants in the USA

Leading Consumer Brands

Strategy Fundamentals are Unchanged Answers Key Questions What is our Purpose? What is the Definition of Winning? Where do we Compete? How do we Win? How Should we Configure?

Strategy Fundamentals are Unchanged 1)Answers Key Questions 2)Outside / In

Strategy Fundamentals are Unchanged 1)Answers Key Questions 2)Outside / In 3)Long term horizon

Strategy Fundamentals are Unchanged 1)Define winning 2)Outside / In 3)Long term horizon 4)Simplify complexity

Strategy Fundamentals are Unchanged 1)Define winning 2)Outside / In 3)Long term horizon 4)Simplify complexity 5)Conscious and distinctive choices

Strategy Fundamentals are Unchanged 1)Define winning 2)Outside / In 3)Long term horizon 4)Simplify complexity 5)Conscious and distinctive choices 6)Actionable

Strategy Fundamentals are Unchanged 1)Answer Key Questions 2)Outside / In 3)Long term horizon 4)Simplify complexity 5)Conscious and distinctive choices 6)Actionable

Strategy in the 21 st Century 1) ) ) ).....

Strategy in the 21 st Century Some of our Thoughts Coming into the Dialog “Strategic Planning” is an oxymoron Connections are tighter inside the company Connections outside the company are more common and often critical