Econ 337, Spring 2012 ECON 337: Agricultural Marketing Chad Hart Assistant Professor 515-294-9911.

Slides:



Advertisements
Similar presentations
The Minimum Price Contract. Purpose of a Minimum Price Contract Minimum price contracts are one of the marketing tools available to producers to help.
Advertisements

Which Marketing Strategy Should I Use and Why? John Hobert Farm Business Management Program Riverland Community College.
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
Marketing Alternatives To Manage Risk Paul E. Patterson and Larry D. Makus University of Idaho Department of Agricultural Economics & Rural Sociology.
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
Econ 337, Spring 2012 ECON 337: Agricultural Marketing Chad Hart Assistant Professor
Futures markets u Today’s price for products to be delivered in the future. u A mechanism of trading promises of future commodity deliveries among traders.
Rolling Up a Put Option as Prices Increase. Overview  Agricultural producers commonly use put options to protect themselves against price declines that.
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
The Window Strategy with Options. Overview  The volatility of agricultural commodity prices makes marketing just as important as production.  Producers.
Econ 338C, Spring 2009 ECON 338C: Topics in Grain Marketing Chad Hart Assistant Professor/Grain Markets Specialist
PACIFIC NORTHWEST & ALASKA RISK MANAGEMENT EDUCATION REGIONAL CONFERENCE March Spokane, Washington.
Econ 339X, Spring 2010 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor/Grain Markets Specialist
Econ 339X, Spring 2010 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor/Grain Markets Specialist
Futures markets u Today’s price for products to be delivered in the future. u A mechanism of trading promises of future commodity deliveries among traders.
Econ 337, Spring 2012 ECON 337: Agricultural Marketing Chad Hart Assistant Professor
Econ 337, Spring 2012 ECON 337: Agricultural Marketing Chad Hart Assistant Professor
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
Econ 337, Spring 2012 ECON 337: Agricultural Marketing Chad Hart Assistant Professor
Econ 339X, Spring 2011 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor John Lawrence Professor
Econ 339X, Spring 2011 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor John Lawrence Professor
Econ 339X, Spring 2011 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor John Lawrence Professor
Econ 339X, Spring 2010 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor/Grain Markets Specialist
Chad Hart Assoc. Professor of Economics, Iowa State University Steve Johnson ISU Extension Farm Management Specialist Ed Kordick Commodity Services Manager,
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
Futures Markets CME Commodity Marketing Manual Chapter 2.
ECON 337: Agricultural Marketing Chad Hart Associate Professor Lee Schulz Assistant Professor
Futures Markets CME Commodity Marketing Manual Chapter 2.
Commodity Challenge Chapter 10: Selling futures to hedge the value of grain held in storage.
Econ 339X, Spring 2011 ECON 339X: Agricultural Marketing Chad Hart Assistant Professor John Lawrence Professor
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
The Basics, Importance, & Need of Risk Management
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Crop Marketing Winnebago County Grain Marketing Thompson, Iowa
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Let’s Talk about Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Agricultural Marketing
Presentation transcript:

Econ 337, Spring 2012 ECON 337: Agricultural Marketing Chad Hart Assistant Professor

Econ 337, Spring 2012 Today’s Topic “New Generation” Contracts

Econ 337, Spring 2012 Contracting  Basic Hedge-to-Arrive  Basis  Deferred Price  Minimum Price  New Generation  Automated Pricing  Managed Hedging  Combination

Econ 337, Spring 2012 Hedge-to-Arrive  Allows producer to lock futures price, but leaves the basis open  Basis is determined at a later date, prior to delivery on the contract  So the producer still faces basis risk and production risk (must produce enough crop to cover the contract)  The buyer takes on the futures price risk

Econ 337, Spring 2012 Hedge-to-Arrive  Why might you use it?  Think basis will strengthen before delivery  For the producer, the gain/loss on the contract is due to basis moves  Available in roll and non-roll varieties

Econ 337, Spring 2012 Basis Contract  Also known as a “fix price later” contract  Allows producer to lock in basis level, but leaves futures price open  Producer still faces futures price risk and production risk  Buyer takes on basis risk

Econ 337, Spring 2012 Basis Contract  Why might you use it?  Expect higher futures prices, but possibly weaker basis  Example  On July 1, producer sells 5,000 bushels of corn for November delivery at 20 cents under December futures.  On Nov. 1, Dec. futures set the futures price

Econ 337, Spring 2012 Deferred Price Contract  Also known as “no price established” contract  Allows producer to deliver crop without setting sales price  Buyer takes delivery and charges fee for allowing price deferral  Producer still faces all price risk and production risk (if contract is set before delivery)

Econ 337, Spring 2012 Deferred Price Contract  Producer also faces counterparty risk  If buyer files for bankruptcy, the producer becomes an unsecured creditor  Why would you use it?  Believe market prices are on the rise  Takes care of storage  Allows producer to lock prices at a later time  Producer benefits from higher prices and stronger basis, but risks lower prices and weaker basis

Econ 337, Spring 2012 Minimum Price Contract  Allows producer to establish a minimum price in exchange for a service fee and the cost of an option  The final price is set later at the choice of the producer  If prices are below the minimum price, the producer gets the minimum price  If prices are above the minimum price, the producer captures a higher price

Econ 337, Spring 2012 Minimum Price Contract  Removes downside price risk (below minimum price) and allows upside potential (after adjusting for fees)  Producer looking price increases to offset fees  Provides some predictability in pricing, can be set to be cash-flow needs

Econ 337, Spring 2012 New Generation Contracts  Ever evolving set of contracts established to assist producers and users in marketing crops  Structured to overcome marketing challenges  Inability to follow through on marketings  Marketing decisions triggered by emotion  Complexities and costs of marketing tools

Econ 337, Spring 2012 New Generation Contracts  Often broken into three categories  Automated pricing  Managed hedging  Combination contracts  Offered by several companies, each with its own twist on the contract  I will highlight some available contracts (for illustrative purposes only, not an endorsement

Econ 337, Spring 2012 New Generation Contracts  The contract follow predetermined pricing rules  Often sold in set bushel increments, like futures and options, with a specified delivery period  Some have exit clauses (depending on price)

Econ 337, Spring 2012 Automated Pricing  In its purest form, basically locks in an average price by marketing equal amounts of grain each period within a set time  Could be daily or weekly  Some contracts allow producers to pick the pricing period  Can be combined with other pricing approaches (minimum price, etc.)

Econ 337, Spring 2012 Automated Pricing  Examples  AgriVisor – Index  E-Markets – Market Index Forward  Cargill – PacerPro  CGB – Equalizer Classic  Variations  CGB – Equalizer Traditional  Cargill – PacerPro Ultra  E-Markets – Seasonal Index Forward

Econ 337, Spring 2012 Automated Pricing Pricing period: Jan. to Mar on Nov soybean futures

Econ 337, Spring 2012 Automated Pricing  Advantages  Automates marketing decision, frees up producer time  Removes concerns about additional costs (margin calls)  Can be set to capture average price when seasonal highs are usually hit

Econ 337, Spring 2012 Managed Hedging  Automated contracts that implement pricing based on recommendations from market analysts  Example  Cargill – MarketPros  Producers can choose to follow CargillPros or Kluis Commodities recommendations

Econ 337, Spring 2012 Managed Hedging  Has many of the same advantages as automated pricing  Results are dependent on the performance of the market analysts  Often has higher fees than automated pricing  Automated pricing: 3-5 cents/bushel  Managed hedging: cents/bushel

Econ 337, Spring 2012 Combination Contracts  Extend or combine mechanisms from various contracts  Averaging pricing  Minimum pricing  Pricing based on market movements  Opt-out clauses if prices fall significantly  Come in many varieties, so producers can find one to fit their needs

Econ 337, Spring 2012 Cargill – DiversiPro  Price is set by formula  75% of the price is determined by the average daily high futures price during a specified pricing period  25% of the price is determined by the highest price observed during the pricing period  Can be linked to a commitment to market additional grain (the commitment reduces the fee charged) Source:

Econ 337, Spring 2012 AgriVisor  Accelerator Pricing  Markets bushels when prices exceed a floor price, but marketed quantities depend on price level  For example, Source: If the Nov soybean price is Then we market < $ bushels per day $12.00 to $ bushels per day $13.00 to $ bushels per day > $ bushels per day

Econ 337, Spring 2012 AgriVisor  Topper Pricing  Markets bushels when prices exceed a floor price on days where prices have jumped sharply  Example: Markets bushels when prices exceed $13.00/bushel on days where prices have increased by at least 15 cents/bushel  Takes immediate advantage of market rallies Source:

Econ 337, Spring 2012 AgriVisor Source:

Econ 337, Spring 2012 AgriVisor Source:

Econ 337, Spring 2012 FC Stone  Accumulator Contract  Versions for producers and consumers  Key parameters:  Accumulator price – price grain is sold (or bought) at  Knockout price – price that terminates the contract  Weekly bushel sales commitment  Has acceleration function if price move beyond accumulator price Source:

Econ 337, Spring 2012 FC Stone – Accumulator Quantity marketed doubles Normal quantity marketed Contract ends Source:

Econ 337, Spring 2012 FC Stone – Consumer Accumulator Quantity bought doubles Normal quantity bought Contract ends Source:

Econ 337, Spring 2012 Class web site: Spring2012/ Have a great weekend!