PLATOS CLOSET Chief Officer of Public Relations BRIANA HICKS

Situation There have been reports of not having enough guy stuff in the store and not carrying plus size Customers will believe that our products are bias and that we direct our main attention towards the female audience. If the mass media gets a hold of the information it will ruin our popular opinion as well as give our competitors at uptown cheapskate to get ahead of us and get our business. We need to find a solution as to how we will solve the issue long term while keeping our client base.

Objectives “A lady's imagination is very rapid; it jumps from admiration to love, from love to matrimony in a moment.” ― Jane Austen, Pride and PrejudiceJane AustenPride and Prejudice

Targeted Audience

Strategy Step 1 Reach the public with an apology and assure that our products will be MORE efficient. Step 2 Ensure customer satisfaction with giving discount cards and purchasing wholesale guys items and up the clothing size. Step 3 Show the media and consumers that the CEO is understanding of the issue and on the side of the consumer.

Tactics To solve the issue by getting to the people before Uptown Cheapskate. Release a press release and statement immediately. Schedule a press conference with David and Nancy Farmer and the media (Chicago Tribune) Set a close date rearrange the store and put men's in the front of the store and expand women sizes. Send out s, letters, and a commercial to advertise the change. Send out coupons and have special deals the reopen date.

Budget Our budget for this project is $10,000: $3,000 allocated towards press conference fees at the headquarters in Raleigh, North Carolina $1,000 allocated towards promotion for the new product Rest of the money is allocated towards the purchase of more clothing and expansion

Calendar MonthDetail September Received reports from David and Nancy(Nc Plato's owner. as well as Rena district manager Made contact with David and Nancy to set up personal interview with PR team. Retrieve contact for men's franchise clothing vendor. October Send out press release and statement on behalf of David and Nancy Plato's stores. Schedule press conference to release expansion information. Press Conference at the end of October. November Begin product expansion and bring in. last 60 days start the move around. Start promotion for remodeled store to e open. December REOPEN January GREAT IMPROVEMENTS February SALES AND GOALS ARE AT A ALL TIME HIGH!

Evaluation Through the strategies and tactics listed above, we will be able to ensure our consumers with a new and improved Plato’s Closet that will prove that we are the #1 company to buy sell and trade your fairly used clothing.