03/2008Nucleus-International.net1 Organisational Development of Business Chambers & Associations Nucleus-International.net

03/2008Nucleus-International.net2 Organisational Development - what is it? A planned process to change –the behaviour, attitudes and capacities of the actors in the organisation –the culture and attitudes of the organisation –the organisation and communication structures –the strategies Objective: To improve both internal and external performance of the organisation

03/2008Nucleus-International.net3 Some basic elements of OD Organisation members’ participation –in identifying problems –in developing solutions –in implementing changes A moderator / consultant accompanies the process OD is a learning process within the organisation

03/2008Nucleus-International.net4 Prerequisites to start an OD process The will –to learn –to change the organisation (enterprise / business chamber) due to –internal / external problems or –new visions

03/2008Nucleus-International.net5 Prerequisite to start an OD process A problem : negative situation, the organisation suffers A vision : adequate situation, but the organisation wants to improve more desired situation current situation problem vision current situation future situation + -

03/2008Nucleus-International.net6 Questions Do the chambers suffer in a way that they want to change their organisation ? Do they have visions? Do they have ideas where they want to be in 5 or 10 years ?

03/2008Nucleus-International.net7 The traditional Chamber-OD approach Board Staff Members Consulting Training Instruments : - equipment / grants - administration costs / grants - consulting - training - information - etc. Assumption : Who knows better acts better Chamber

03/2008Nucleus-International.net8 Results We do not know one Chamber-OD-Project where this approach caused successfully sustainable effects. The reasons: –The assumption is wrong –We cannot - and it is also not our task - change persons –Board and staff members change frequently. With their exit the new knowledge exits too. The knowledge is not transferred to the successors

03/2008Nucleus-International.net9 Results –The project contributes to some repairs under the existing paradigm This means: The “Business Club” remains a “Business Club” and does not change into a “Professional Service and Lobby Institution” –Effect : No sustainability –Example: more than 10 years promotion of CCICP through RDP / ESSP in Sri Lanka

03/2008Nucleus-International.net10 The “Nucleus” Approach The first objective of the “Nucleus” Approach is not the promotion of SMEs but the organizational development of business chambers and associations

03/2008Nucleus-International.net11 Chamber-OD under the Nucleus approach Board of Directors Employees Members / Nuclei Intervention IntInt

03/2008Nucleus-International.net12 The goal Create a positive / constructive “tension” between the Chamber’s actors –Members start to request, propose, participate, press –Employees start to orientate towards the members –The chairperson / board of directors start to negotiate with members / Nuclei and employees

03/2008Nucleus-International.net13 Society / Government Members Employees CEO Chairman Board Public Relations Services Lobby Administration A Business Chamber

03/2008Nucleus-International.net14 Members Employees Chairman Board N Public Relations Lobby Services Administration Society / Government Start of Nuclei CEO

03/2008Nucleus-International.net15 Members Employees CEO Chairman Board Public Relations Lobby N New employee: counsellor Services Administration Society / Government

03/2008Nucleus-International.net16 Members Employees Chairman Board Public Relations Lobby N New tasks for the CEO Services Administration Society / Government CEO

03/2008Nucleus-International.net17 Members Employees Chairman Board Public Relations Lobby N New services: counselling training information support Services Administration Society / Government CEO

03/2008Nucleus-International.net18 Members Employees Chairman Board N Public Relations Lobby Services N New type of relationship among members Administration N N N Society / Government CEO

03/2008Nucleus-International.net19 Members Employees Chairman Board Public Relations Lobby Services N More members: more tasks for the administration Administration N Society / Government CEO

03/2008Nucleus-International.net20 Members Employees Chairman Board N Public Relations Lobby Services Administration New tasks regarding Public Relations Society / Government CEO

03/2008Nucleus-International.net21 Members Employees Chairman Board N Public Relations Lobby Services Administration New tasks for chairperson and board Society / Government CEO

03/2008Nucleus-International.net22 Members Employees Chairman Board Public Relations Lobby Services Administration New goals and tasks in terms of lobbying N Society / Government CEO

03/2008Nucleus-International.net23 Members Employees Chairman Board Public Relations Lobby Services Administration At the end: everything is changing! N N N N N Society / Government CEO

03/2008Nucleus-International.net24 Results Members / Nuclei start to understand the chamber more as their organisation –They are the owners, not the board and the employees –They pay membership fee and therefore can complain and request services and quality When the chamber changes into a “Service Organisation” – a new paradigm – there are more chances for sustainability

03/2008Nucleus-International.net25 Logic of the Development of Chambers of Entrepreneurs Services Information / Consultation Training / Support Lobby in front of Government and other groups of the society Higher attractiveness for Entrepreneurs Law of great number: the more members, the more influence Chamber More Entrepreneurs apply for membership More members pay more membership fees More means to finance more and better services

03/2008Nucleus-International.net26 Chamber DO Possible fields for interventions –Lobby - whom, in what, how to influence - planning of objectives and goals - public relations –Services - training - individual & group counselling in technology, business administration, legal affairs - information - other income generating services

03/2008Nucleus-International.net27 –Organisation & administration - management of organs, staff etc. - membership fees - member administration –Networking - other chambers - chamber – regional chamber – federation - public & private institutions

03/2008Nucleus-International.net28 Nucleus-International.net This file is part of our material to present and illustrate our activities to professional and elected officials of business associations, personnel from technical cooperation projects, and other people with an interest in this field. We are involved in a constant process of elaborating and improving this material, and targeting it to the demands of specific groups. You may use, copy, and change this file as you like (we do not insist on a copyright). We would, however, like to ask you for the following: please send us a copy (as a file or printout) and additional information if you use the file or parts of it. Thank you! The Nucleus-International.net team