Blomme Maes Julie Pittoors Pauline Bauwens. GENERAL INTRODUCTION Italien (in Milan) NATIONALITY:

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Presentation transcript:

Blomme Maes Julie Pittoors Pauline Bauwens

GENERAL INTRODUCTION Italien (in Milan) NATIONALITY:

GENERAL INTRODUCTON 26,4% Italy 38,8% America 24,5% Rest of Europe 10,3% Rest of the world REGIONAL SPREND:

GENERAL INTRODUCTION 1860: campari was founded 1932: camparisoda was lauched 2010: the year of celebration (150) HISTORIC MILESTONES:

BRAND MARKETING Aperitifs Vodka Whisky Tequila Rum Liqueurs Sparkling wines Still wines Ready to drink Soft drinks PRODUCTS:

BRAND MARKETING Campari Skyy Vodka Wild Turkey Aperol Cinzano Appleton Estate PREMIUM BRANDS:

BRAND MARKETING People older than 25 In bars and clubs at night TARGET MARKETS:

FINANCIAL OVERVIEW TURNOVER:

FINANCIAL OVERVIEW PROFIT:

FINANCIAL OVERVIEW More than 4000 employees all over the world STAFF: