ELEMENTS OF ENVIRONMENT. INTERNAL ENVIRONMENT Value System Mission and objectives Management Structure and Nature Human Resources Company Image and brand.

Slides:



Advertisements
Similar presentations
Analyzing Marketing Environment
Advertisements

Business Environment. INTRODUCTION Every business organisation has to interact and transact with its environment. Business environment has a direct relation.
The Marketing Environment Chapter The Marketing Environment Marketing Environment: The actors and forces outside marketing that affect marketing.
Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.
© Professor Daniel F. Spulber Analytical Frameworks.
The Business Environment
Principles of Marketing Suwattana Sawatasuk.
Key Environments Marketing Environment
Analyzing the Marketing Environment Module 4 Dr. Mohamed Zamil AL-Akhtaby.
WELCOME TO THETOPPERSWAY.COM.
Marketing environment
PowerPoint to accompany
Chinmay Das, ABIT,Cuttack Marketing Environment Lecture Lesson By Chinmay Das.
After reading this chapter, students should: 1. Know the components of a modern marketing information system 2. Know what are useful internal records.
BUSINESS ENVIRONMENT Presented by:- Shreshtha Midha & Shanky Sidana
What is Business??? Business may be understood as the organized efforts of enterprises to supply consumers with goods and services for a profit.
Marketing: An Introduction Armstrong, Kotler
The Marketing Audit. What is it? A comprehensive independent and periodic examination of a company’s marketing environment, objectives, strategies and.
The Marketing Environment Chapter 3. 2 Learning Goals 1. Understand environmental forces 2. Learn how demographic and economic factors affect marketing.
BUSINESS ENVIRONMENT BUSINESS ENVIRONMENT. Business environment :- Business environment may be defined as a set of external factors such as economic factor,
An Introduction Business Environment
CSR & Sustainable Development Sonam Gawde. OUTLINE Objective CSR at Micro Level CSR at Macro Level Findings Conclusion.
© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.
MARKETING ENVIRONMENT. THE MARKETING ENVIRONMENT The Marketing Environment can be defined all the Internal and External Factors and Forces that affect.
T RANSFORMATION OF INDIAN TWO WHEELER MARKET. Business Environment Internal Environment (Control) Values Mission Objectives Co. Image Human Resource Values.
BUSINESS ENVIRONMENT- AN INTRODUCTION. INTRODUCTION TO BUSINESS Business is the organized efforts of enterprises to supply consumers with goods and services.
BUSINESS ENVIRONMENT. Environment is our surrounding. The surroundings or conditions in which a person, animal, or plant lives or operates. Shumeet Grewal.
MARKETING ENVIRONMENT. Marketing environment Marketing environment is defined as the totality of forces that are external to the business and that affect.
Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk Wood 2-1.
  Environmental Scanning   Company Resources   Company Objectives   Competitive environment   Economic environment   Technological environment.
Situation Analysis SWOT Analysis Segmentation & Target Marketing Positioning Elizabeth Taylor Quilliam October 22, 2007.
Copyright 2000 Prentice Hall3-1 Chapter 3 Decision Making in the New Era of Marketing: Enriching the Marketing Environment.
RT June '981 MARKETING ENVIRONMENT b Company’s Microenvironment b company’s Macroenvironment.
Contemporary Business Environment. Business may be understood as the organized efforts of enterprises to supply consumers with goods and services for.
BY: KARUNA SHARMA Karuna Sharma. ENVIRONMENT Environment is our surrounding. The surroundings or conditions in which a person, animal, or plant lives.
Managing in the Global Environment
GLOBAL TRENDS & OPPORTUNITIES FOR BUSINESS VENTURES Entrepreneurship I 2.03 A.
Business environment Chapter2 1 st mid term
Global Edition Chapter 1 Analyzing the Marketing Environment.
BUSINESS ENVIRONMENT Sm t. Suvarna Walikar Assistant Professor G F G College, Khanapur.
Copyright  2010 Qinghua University Press PPTs t/a English for Marketing by Li Dongmei, Tan Ying, Jiang Xia, Wei Aiyun (2)–1 UNIT 2 THE MARKETING ENVIRONMENT.
Course Name: Principles of Marketing Code: MRK 152 Chapter: Two Analyzing the marketing environment.
Chapter 2: The Dynamic Marketing Environment
Business Environment Introduction.
Principles of Marketing Fall 2013 Lecture Slides 2
APPLE INC. THINK DIFFERENT
UNIT - 2 ENTREPRENEURIAL ENVIRONMENT
Global Edition Chapter 3
UNIT - 2 ENTREPRENEURIAL ENVIRONMENT
Principles of Marketing
Analysing The Current Situation
Nestle Submitted to: Dr. Rajesh Sharma Submittted by:
The Marketing Environment
CH 2 MARKETING PLANNING: THE BASICS
Principles of Marketing
THE MARKETING ENVIRONMENT
University of Sri Jayewardenepura
The Marketing Environment
THE MARKETING ENVIRONMENT
Corporate Culture and the Environment-part 1
The marketing environment
The Marketing Environment
The marketing Environment
Prof. Arjun B. Bhagwat Department of Commerce,
The Marketing Environment
Corporate Culture and the Environment-part 1
Chapter 3 – Analyzing the Marketing Environment
Principles of Marketing
Business Environment- Anu Veerendra Assistant Environment
Analyzing the Marketing Environment
Presentation transcript:

ELEMENTS OF ENVIRONMENT

INTERNAL ENVIRONMENT Value System Mission and objectives Management Structure and Nature Human Resources Company Image and brand Equity Others factors like physical assets, R&D, financial factors etc Shumeet Grewal

Business Environment InternalExternalMicroMacro Shumeet Grewal

Micro Environment Customers Suppliers Competitors Intermediate agencies Regulatory agencies Publics Shumeet Grewal

MACRO ENVIRONMENT Global Environment Political Environment Legal Environment Social and cultural Environment Demographic Environment – Composition of population – Income level – Gender Differences – Occupation Shumeet Grewal

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.