Case-Based: Selling Library Instruction to the Business School Leticia Camacho and Andy Spackman KLA/MPLA Joint Conference April 2, 2009

Marriott School of Management Harold B. Lee Library

Library Instruction as an Outreach Tool

Library Instructions Intra-curricular- Programmatic Instruction, MCOM 320, Business writing Course, interactive, basic business research skills. Inter-curricular, Course Integrated Instruction, by faculty request. The instruction is center around specific course assignments. Short presentations during graduate students orientation week, general One-on-one consultations

Business Research Clinics Extracurricular and open door Offered in the business School building Bringing the library to the students

Promoting Business Clinics Aggressive & Creative Use Multiple Channels Faculty are the key

Library Instruction Techniques Pedagogy Lectured Based – “drinking from a fire hydrant” Active Learning Context-based Problem-based Scenario-based Case-based

Business Case-Based Instruction “Learning that Sticks”

Teaching through stories – Inductive and constructivist – The way we learn naturally Case teaching “has a significant effect on the students’ motivation and... Produces more effective learning than lecture.” – Franz Böcker, “Is Case Teaching More Effective than Lecture Teaching in Business Administration? An Exploratory Analysis,” Interfaces 17, no. 5 (1987): Why Use Case Studies?

A natural fit for the business school But Harvard-style cases are a bad fit for us – Self-contained Using Cases in Library Instruction – Application, not research

Invert the model to fit library instruction – Research sets the stage for application Using Cases in Library Instruction – Information literacy is introduced in context

Case studies should – Present a compelling scenario – Lead naturally to discussions about principles of information literacy – Highlight the resources the librarian has selected It Requires Preparation

It’s not “a one-time, 50-minute dash through the library’s ‘greatest hits.’” – Paul Frantz, “A Scenario-Based Approach to Credit Course Instruction,” Reference Services Review 30, no. 1 (2002): 38. It Requires Preparation Prepare to be flexible, not overwhelming

1.Determine the nature and extent of the information need 2.Access information effectively and efficiently 3.Evaluate information and sources critically 4.Use information to accomplish a purpose 5.Understand economic, legal, social, and ethical issues ACRL’s Information Literacy and Competency Standards for Higher Education Information Literacy in Context

Herb Azaria wants to open a comic book and gaming store. Where? Wichita vs. Lawrence How will he convince a bank that there are enough geeks out there for him to pay off his loan? Example Case: The Comic Book Guy

Fanboys both young... and old Herb Knows His Target

The first three semesters – 36 Clinics conducted on 17 topics – 520 attendees Surveys measure satisfaction – 1 to 7 Likert scales Student Satisfaction

1. Please rate your overall experience. 2. Please rate the content of the clinic. 3. Please rate the instructors. Average Ratings for Sessions Without Case Studies Please rate your overall experience. 2. Please rate the content of the clinic. 3. Please rate the instructors. Average Ratings for Sessions Without Case Studies Average Ratings for Sessions With Case Studies Please rate your overall experience. 2. Please rate the content of the clinic. 3. Please rate the instructors. Average Ratings for Sessions Without Case Studies Average Ratings for Sessions With Case Studies % Increase of Sessions with Case Studies Over Those Without 3.1%4.8%2.8% 1. Please rate your overall experience. 2. Please rate the content of the clinic. 3. Please rate the instructors. Average Ratings for Sessions Without Case Studies Average Ratings for Sessions With Case Studies % Increase of Sessions with Case Studies Over Those Without 3.1%4.8%2.8% P-value determined by independent samples t-test

Anecdotal confirmation – Students: “The role-play scenario was helpful!” – Professors: “I like that you’re doing this and have heard good things from students attending when you do a case study.” Student Satisfaction

Library Instruction Case Wiki

Thank You Andy Spackman Business and Economics Librarian Brigham Young University Leticia Camacho Management and Accounting Librarian Brigham Young University