Procter&Gamble

 P&G,Started at 1837,is one of the biggest daily commodities companies in the world. In the new world Top 500 companies,rank as the 86 th.  The P&G community consists of nearly 98,000 people working in almost 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in 140 countries. The company has more than 300 brands.  The products contain personal& beauty, home& house, health& wellness, baby& family, pet nutrition& care, tips& tools and so on. 

 In 1837,William Procter,a candlemaker. James Gamble, a soapmaker. The two became business partners. A bold new enterprise was born: Procter & Gamble.

 1924,a market research department was created to study consumer preferences and buying habits—one of the first such organizations in history.

 1931,P&G created a marketing organization based on competing brands managed by dedicated groups of people. The system provided more specialized marketing strategies for each brand and Procter & Gamble's brand management system was born.

 1879,P&G developed its first brand,white soap -Ivory. Ivory Ivory lady

 Crisco, the first all-vegetable shortening.  Crisco, the first all-vegetable shortening. Crisco  perfumed beauty soap Camay.

 Dreft, the first synthetic detergent developed for household use.  Drene, the first detergent-based shampoo.

 Tide, "the washing miracle".Its superior performance at a reasonable price made Tide the country's leading laundry product by  Prell shampoo

 Crest, the first toothpaste with fluoride. Crest  Folgers Coffee.  Didronel. A treatment for Paget's disease, it was one of the Company's first pharmaceutical products.

 1985 The Company expanded its business with the acquisition of Richardson-Vicks, owners of Vicks respiratory care and Oil of Olay product lines.

 1986 The Company developed a new technology that enabled consumers to wash and condition their hair using only one product. Pert Plus/Rejoice shampoo quickly became one of the leading worldwide shampoo brands. Ultra Pampers and Luvs Super Baby Pants.

 1987 P&G celebrated its 150th anniversary. The Company ranked as the second oldest company among the 50 largest Fortune 500 companies.  The Company increased its presence in the European with the acquisition of the Blendax line of products, including Blend-a-Med and Blendax toothpastes. It was the largest international acquisition in Company history.

 1988 The Company announced a joint venture to manufacture products in China. This was the Company's first operation in the largest consumer market in the world.  1989 The Company entered the cosmetics and fragrances category with the acquisition of Noxell and its CoverGirl, Noxzema, and Clarion products.  1989 The Company entered the cosmetics and fragrances category with the acquisition of Noxell and its CoverGirl, Noxzema, and Clarion products. Noxell

 1991 The acquisitions of Max Factor and Betrix increased the Company's worldwide presence in the cosmetics and fragrances category. Max FactorMax Factor

 1992 Pantene Pro-V was introduced.  1997 P&G expanded its feminine protection expertise into a new global market with the acquisition of Tambrands. Tampax is the brand. Tambrands

 2001 P&G acquires the Clairol business.  2002 P&G has 12 billion dollar brands in its portfolio. These brands represent more than half of the Company's sales and earnings and include Pampers, Tide, Ariel, Always, Pantene, Charmin, Bounty, Iams, Crest, Folgers, Pringles, and Downy.

 2003 P&G acquires a controlling interest in Wella AG, a leading hair care company.  2005 P&G and Gillette merge into one company and add five more Billion Dollar Brands to product portfolio including Gillette and Braun's shaving and grooming products, the Oral-B dental care line and Duracell batteries.

P&G IN CHINA  1988,P&G set the first joint venture in China —Guangzhou P&G company. Now, P&G has set several joint ventures or sole proprietorships in Beijing, Chengdu, Tianjin,et.  Up to now, P&G has invest 1 billion dollars in China. There are 4000 employees in China.