Writing A Business Plan

Lesson Goals: Entrepreneurs will learn: –The reasons for preparing a business plan –The components of a business plan –The format of a business plan Writing A Business Plan

The Industr y The Company The Product or Service

Marketing Research and Analysis Customers Market Area Market Size and Trends Competition Market Share and Sales Writing A Business Plan

Marketing Plan Overall Market Strategy Pricing Sales Tactics Advertising and Promotion Packaging Publicity Writing A Business Plan

Operating Plan Location Facilities and Improvements Strategies and Plans Labor Force Writing A Business Plan

Management Team Organization Personnel Management Compensation and Ownership Board of Directors Writing A Business Plan

The Financial Plan The Cash Flow Worksheet Sources and Uses of Funds The Income Statement (Profit and Loss Statement) The Balance Sheet Writing A Business Plan

The Cash Flow Worksheet Sales Cash Receipts Disbursements Net & Cumulative Writing A Business Plan

Sources and Uses of Funds Sources of Funds Uses of Funds Cash Balance Writing A Business Plan

The Income Statement Sales Cost of Goods Sold General & Administrative Expenses Net Income (pre-tax) Taxes Net Income (after-tax) Writing A Business Plan

The Balance Sheet – Assets Writing A Business Plan Current Assets + Fixed Assets + Other Assets + = TOTAL Assets

The Balance Sheet – Liabilities Writing A Business Plan Current Liabilities Long- Term Liabilities Total Liabilities

The Balance Sheet – Equity Equity Total Liabilities and Equity Writing A Business Plan